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Nestle: Creating Shared Value

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Nestlé is now the largest food company in the world , thanks to its $92 billion in revenue and $9.4 billion in profit, owning nearly 8.000 brands . Being aware of the size and the influence of this multinational company is crucial for understanding why it is so important to talk about its impact on both the society and the planet.
Nestlé shares on its website the annual report on corporate social responsibility (which is referred to as CSV, “Creating Shared Value,” a concept first introduced by M.R. Kramer), this paper will analyze the data presented in the 2015 version of the document. A letter from the CEO and the chairman introduces the annual report. This letter has an institutional approach and serves as “cover page” of the document, …show more content…

It is updated every two years, and it is composed of 19 material issues, which fall under their eight CSV categories (Nutrition, Rural development, Community development, Responsible sourcing, Water, Environmental sustainability, Human rights and compliance, Our people). The last update of the data was in 2014, and the results showed that the issues related to nutrition and water were those more likely to influence the stakeholders and the reputation of the company, so in this paper, we will focus mainly on those two fields.
As far as nutrition is concerned, the company presents fifteen sub-categories in which it is necessary to make a commitment to improving the quality of life of millions of people worldwide. We will briefly analyze these areas and the objectives Nestlé wants to reach.
1. Build knowledge leadership in children’s nutrition
The focal goal of the company is to launch, by 2016, large-scale research projects in, at least, ten countries across the globe, including the United States, Mexico, China, and Russia, to expand understanding of children’s nutrition and improve their product and service development.
2. Lead the industry in nutrition and health research through collaboration
One of the main objectives of Nestlé is to invest in both individual and population based scientific research, in order to obtain and deliver …show more content…

By 2016 they will reach 200 billion micronutrient-fortified servings of foods and beverages annually worldwide, helping to address global micronutrient deficiencies with a particular focus on children and women of childbearing age.
In 2015 Nestlé’s delivery of micronutrient-fortified products was 192 billion, growing.

5. Reduce sodium (salt) in our products
By 2016 the company aspires to reduce the salt content in its products by 10%. Currently, they have achieved an 8% reduction.

6. Reduce sugars in our products
By 2015 the company wanted to reduce the sugar content in every portion of children’s breakfast cereal brand up to 9g or less (per serving), with the aim of promoting a reduction in sugar in kids’ and teenagers’ diets. The company reached this goal. By 2016, Nestlé is committed to reducing sugar content even more, in order to reach 10% reduction in products that do not meet the Nestlé NF criteria, to guarantee a constant improvement even in more challenging parts of their product

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