Morality Brake Case Study

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Morality Brake of Nestle
Nestle is a leading multinational company startedincorporated in 1866 by Henry Nestle in Switzerland, and has operates inions all most ofall the countries in the world. ItNestle manufacturesing, Nnutrition and food products and hashaving a corporate mission of ‘Good Food, Good Life’. The company claims that ethical and moral values are its supreme concerns and that their products are safe for consumption, meets consumers’ expectations with regard to best taste, and most nutritious choices in a wide range of food and beverage categories. Nestle also believes that they have acquired the culture of fairness and honesty over a long period of 140 years.
Nestle India started
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On May, 21, 2015 the food regulatory authorities of Uttar Paradesh northern Indian state ordered the withdrawal of Maggi noodles from the market amid growing concerns for food safety concerns, thus dealing a fresh blow to the manufacturers. But Nestle declined the allegations through social media and the company website. Officials of Nestle India in a statement claimed in a statement, that quality and safety of products is taken care of and samples of mMaggi noodles tested by the company are safe to use as the lead content is levels are within the permissible levels. But the company assurance could not last long as other state governments including Haryana, Odisha, Uttarakhand, Gujarat, Bihar, Punjab, Maharashtra, Assam and Tamil Nadu, also sent samples for testing in laboratories and found lead higher than the permissible limits. In the mean time, state high courts of Bihar state high courts ordered to register a first information report (FIR) against two company officials and their brand ambassadors (bincluding Bollywood actors like Amitabh Bachchan, Madhuri Dixit and Preeity Zinta) for promoting mMaggi throughin advertisements. Government of India also accused Nestle of causing damage to Indian consumers by allegedly involving in unfair trade practices and false labeling related to the Maggi noodles product. This led to huge criticisms and protests across the country leading toand state governments banninged the sale of Maggi in their respective states. Maggi’s stock was also pulled away from government run super markets and stores in few
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