Nestle Marketing Strategy

Sourcing method:

Their supply chains are complex and continuous improvement requires all parties to talk of social and environmental issues. They’ve made steady progress by encouraging the adoption of good agricultural practices, and engaging in capacity building, knowledge sharing and learning, enabling their suppliers to reach higher levels of sustainability. As well as working together with NGO partners such as The Forest Trust to map their supply chains for sugar, soya, palm oil and paper, they are also taking a proactive role in assessing suppliers of animal-derived ingredients against their Responsible Sourcing Guideline on farm animal welfare, and in tackling deforestation and addressing child labour in their supply chains.

It’s a long-term

The two fold goals of Nestle marketing is to attract new customers by providing superior value and to keep and grow the existing customers by delivering satisfaction. Nestle defines marketing as: Good Food, Good Life

Marketing Method

They have been marketing their products by satisfying the needs of the all consumers age group. The brands include Nescafe, Gourmet, Kit kat, Maggi, Nestea, and many more are there. It had to market its products by framing marketing strategies and keep in consideration the taste and preference of consumers based in different countries. It was a hard task for Nestle to establish its position where products are already available in the domestic countries. They have adopted the local culture for collecting information about new countries environment for going international. It has been entering into market by increasing line extensions of a particular brand. The leadership position of Nestle is maintained as a part of the market by supplying the products and also opening its outlets in public places for the brand reinforcement. The success behind Nestle is that they operate in different countries by the form of Foreign Direct

Impact on economy: The political position of a country affects its economic position. The economic environment affects Nestle performance.

2. Changes in regulation: Governments might change their rules and regulations. This could in turn have an effect on a Nestle.

3. Political stability: Lack of political stability in a country can effects Nestle operations.

Buying political risk insurance is a way to manage political risk. Nestle have international operations so they should have such insurance to reduce their risk exposure.

We learn from this project how nestle company operate locally in Saudi Arabia and globally. Who are the competitor for nestle globally and locally and how hard to compete whit nestle in any industry. The SWOT A analyses of the company and we give them recommendations to improve their work. Then the business strategy they used. Then we talk about Nestle management, they have high concerned about people, consumer or employee. Sourcing method that they always working to improve and avoid stoical and environmental issues. Marketing methods that nestle is using modern marketing by building customer relationship from customer satisfaction for all consumers age group. How politics risk effect on Nestle Company, and how to avoid that