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Nestle Industry Analysis

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Products Industry
NESTLE
“You can’t buy happiness but you can buy food and that’s kind of the same thing”. This is what reminds me of “Nestle India”, which is amongst world’s largest food,nutrition and the Wellness Company. “GOOD FOOD,GOOD LIFE”: it is the promise that they commit to everyday, everywhere.

HISTORY
Nestle was basically formed in 1905 as a result of the mergers of an Anglo Swiss Milk Company, which was established in 1866 by the 2 brothers, George Page and the second one being, Charles Page; and Farine Henri Nestle’, which was founded in 1866. The company started to grow significantly while the First World War was going on and also after the Second World War, thus, expanding its offerings much beyond its condensed milk and other infant formula products.
BRANDS OF NESTLE
• Baby Foods :Cerelac , Gerber, Nestum
• Bottled water: Nestle pure life , Perrier, Poland spring
• Cereals :Chocopic ,Cini Minis , Cookie Crisp , Nesquik Cereal
• Chocolates : Aero , Crunch , Kitkat
• Coffee : Nescafe’, Nescafe’ cappuccino, Nescafe’ classic, Nespresso
• Dairy : …show more content…

Nestle has an extensive network of brands of both brewery and food items.
2. It has annual earnings of more than 1 Billion US $ from its 29 brands and 8000+ products. All these together make it difficult for anyone to compete with it.
3. It has advanced research and designing capabilities as a result of which they are highly innovative and keep on introducing new products.
4. It has a world class distribution channel.
5. Nestle has been acquiring several companies
6. It is a popular brand and thus, the products available are used by millions people.

WEAKNESSES
1. One of the reasons was that they are not consistent with the quality of the food items produced.
2. Nestle has been facing several issues in the past as well, some of them are: child labor, etc.
OPPORTUNITIES
1. With Make in India initiative the products industry will see a tremendous

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