Nestle Strategic Analysis

Nestle has maintained a high quality efficiency in handling the quality and quantity of the two different supplies i.e. labor supplies and material supplies and hence the company has been able to run its business smoothly for more than 100 years in spite of the different business trends in the world market.

Marketing Intermediaries

The market intermediaries of the company help to advertise, sell and distribute its product to the end customers. The physical distribution network of the company decides the medium by which the finished product is delivered to the end customer on time and with safety. This department also ensures the proper storage of the firm that prevents the product from getting any king of damage.

The marketing service department

The vision of the company could be summarized in following statements ii. Be the leading multinational company in food, nutrition and wellness. iii. Produce and sell world-class products of the highest consistent quality, reliability and convenience based on business excellence principles throughout our operations. iv. Maximize the use of good quality local raw materials.

v. Be an exemplary employer with a progressive human resource and social policy; with a management style that is based on “Management Commitment and People Involvement” vi. Be a responsible corporate citizen, fulfilling all obligations to Government, shareholders, customers, communities and consumers. vii. Protect the environment by being committed to environmentally sound business practices, and taking into account the need to preserve natural resources and save energy. viii. Guarantee that all products manufactured, imported and distributed by Nestlé Malaysia are certified HALAL by authorized Islamic certification bodies. ix. Deliver shareholder value through the achievement of sustainable and profitable long-term growth.

Adhering to the above vision statements the company has been able to maintain the marketing and branding unique and ahead of the

Partnering with them allows them to receive value from you other than payment for goods. Good partnership management results in success for not only you, but for them, and in the end, your customers.

INTERMEDIARIES

Market intermediaries help the company to promote, sell, and distribute its product to the final buyers. It includes retailers, wholesalers, physical distribution firms, financial intermediaries. Physical distribution firms help the company to stock and move goods from their point of origin to their destination. Today 's marketers recognize the importance of working with the intermediaries as partners rather than simply channels through which they can sell their product.

Marketing Intermediaries are businesses that help Nestle to promote, sell, and distribute their products and services to their customers. They can include resellers, physical distribution firms, marketing service agencies, and financial intermediaries.

Nestle producing their product and they are serving those directly to market. That 's way the factor of product and service is impacting Nestle. Product quality, product variety, quick and friendly service, every things are important for company. Those got an important impact on