Nestle Infant Formula Case Study

1981 Words8 Pages
2.2 Case 2: Boycott Issue of Nestlé’s Infant Formula Product In this case, we are going to discuss problems or issues about the unethical conduct issues and violating the international codes on Nestlé’s infant formula product. The two problems or issues are the Nestlé unethical methods of promoting infant-formula over breastfeeding and Nestlé’s violating the WHO’s International Code of Marketing of Breastmilk Substitues. 2.2.1 Background of the Case regarding Boycott Issue of Nestlé’s Infant Formula Product In 1970 years, Nestlé begun to attract worldwide criticism for its infant-formula marketing strategies. This infant-formula marketing policies were carried out in developing countries. The community protest has reached to peak due to…show more content…
Moreover, WHO and UNICEF convene a conference on Infant and Young Child Feeding. 2.2.2 Unethical methods of promoting infant-formula over breastfeeding Nestlé has used unethical ways to promote their infant-formula over breastfeeding in the developing countries. Their aggressive promoting of infant-formula has caused the weak infants suffered from health problems and deaths. Moreover, Nestlé provides free infant-formula samples to mother so that mothers’ breast milk would dry out. This is because the free infant-formula samples have affected the mothers’ breast milk production. Therefore, mothers must remain to purchase the infant-formula. In additional, Nestlé create their markets by using “humanitarian aid” which is considered an unethical method of promoting infant-formula over breastfeeding. This is because the infant-formula that their sold to the countries does not label the appropriate language that can understand by the mothers of the countries. Moreover, Nestlé also gives incentives to health professionals so that they promote its infant-formula to mothers in developing…show more content…
Moreover, Nestlé should not promoting and selling their complementary foods or drinks for infants under the six months of age. Therefore, the infants could receive the essential nutrition by breastfeeding from the start of life and prevent suffering from diseases and illnesses. In additional, Nestlé need to give live demonstration in community through media such as the hygience methods required to prepare the bottles and use the infant-formula powder in recommended amount so that infants can receive complete nutrition through infant-formula powder. Besides that, Nestlé also should give the essential instruction to be required in the local language for the advantage of uneducated mothers in developing countries. As a result, the content of the infant-formula powder will be easily understood by the uneducated mothers in developing countries and they will follow the instruction label on the container. Nestlé should send real nurses to the developing countries to educate the mothers about infant-formula powder and

More about Nestle Infant Formula Case Study

Open Document