1.0 Introduction NESTLE Nestle Company has started off from a single man’s idea and developed into a giant corporation. The vast Nestle group started humbly with the vision of one Swiss chemist, Henri Nestlé. At a time when there was high infant mortality in Europe due to malnutrition this dedicated man began experimenting with nutritious food supplements to overcome the problem. In 1866 Henri Nestlé, a pharmacist developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success and it created a demand throughout Europe.
Nestle are the brand and slogan. This because the brand is already known by the people around the global and the consumers also have their trust and believe in the brand. When the company produce any new products the consumer like to try it. If any new company do that the consumer will go for the usual brand they use. The slogan of Nestle Company “Good Food, Good Life” also give a big impact in the consumer mind.
The External Analysis of Nestle Nestlé, the world 's biggest food company, has established its products in many countries and it has expanded its company by increasing its food brands. Although it has many competitors, Nestlé is able to maintain its competitive advantage with the current market conditions. Since the company is the only leader in the food industry when it comes to producing products with reduced energy, they are able to market their products for a very low price. Nestlé has also great customer relations since they provide quality products at a lower price than its competitors. They also have many brands that allow them to create many new innovative products and services.
Introduction Nestle has been around for about 150 years. It all started in 1866 in Vevey, Switzerland when Henri Nestle developed milk-based baby food and started marketing it. The following year, Daniel Peter began seven years of work to perfect his invention, the milk chocolate manufacturing process. He felt that Nestle was the crucial co-operation that he needed to solve the problem of removing all the water from the milk added to his chocolate and thus preventing the product from developing mildew. Henri Nestle had retired in 1875 but the company had new ownership and retained its name as Société Farine Lactée Henri Nestlé.
1.0 Introduction of Organization (Navi, 2009) Nestlé was founded in 1866 by Henri Nestlé, the pharmacist and the history began in 1867 in Switzerland when Henri was launched his first product called Farine Lacree Nestlé, a nutritious gruel for children. The idea of Nestlé is used his surname which means ‘little nest’. In the meantime, the nest is symbolic of security, family and nourishment, yet it be company name and logotype also plays a central role in Nestlé’s profile From the time when it began, Nestlé has grown his product to chocolates, soups, coffee, cereals, frozen products, yoghurts, mineral water and other food products and turned into the largest food company in the world as the improvement of product and business achievement. Begin in the 70s, a great number of Nestlé products markets, today, Nestlé operation already all around the world with employ around 250,000 people as of more than 70 countries, this is all with one thing in common. Nestlé approach is focused in some fundamental principle such as innovation and renovation.
Introduction Nestlé, the biggest food company in the world, founded in 1866 have a huge range of products with almost every food you could named that makes out of milk, including, baby food, coffee, pet food, cereals and chocolate. They aims to provide healthier and palatable food, and opens up multiple selection to meet their consumer every day needs as to enhance their standard of living and give them satisfaction. Also Nestlé want to become the finest in differ industries which include Nutrition and Health and Wellness, as well as trusted by stakeholders and their financial performance become the reference of the industry (Nestlé 2010). To fulfill these target, they realize every things are build on respect. To Nestlé, one of the biggest food company in the world, profit is very important, but the environments, people and other things around the world are much more important.
By the way, Nestlé as an established company that can pay constant dividends from their reserves to their shareholders. This is because an old company which have attained a longer earning experience, can formulate clear cut dividend policies and may even be liberal in the distribution of
Nestlé Company promptly founded a customized significant change to bring the office in pace with worldwide guidelines, present more proficient machines. This has helped them accelerate manufacturing activities. Nestlé handle their record for selective deals in their regional
INTRODUCTION Nestle is a Swiss- based food and beverage company. Ever since the company was founded it had the aim of nurturing people worldwide and wanted to fulfill a family’s nutritional needs irrespective of where in the whole world they live. Nestle is a company that manufactures, processes and sells food products along with different products across a number of markets. Its product line is vast as it includes baby food, bottled water coffee and tea, ice creams, pet foods and many more. Today Nestle has expanded all around the world and made products which fits in every country and suits every taste.
Nestle is considered one of the largest food and beverage company worldwide. Nestle first opened its factory in 1866 in New Zealand and have successfully grow and recognize all over the world. Today, nestle own branches almost in every country in Europe, South America, Asia and other continents. The products that they produce are coffee, bottled water, milk products, tea, breakfast cereals, biscuits, baby food and many more. Looking at their annual report, their revenues clearly state that they are the most preferred food and beverage.