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New Belgium Brewery's Ethical Culture

548 Words3 Pages

The core values at New Belgium Brewery (NBB) create an ethical culture throughout the company. This culture can be seen in the operations that extend beyond the production of the carefully crafted brews. The company cares more about their environmental impact, their community involvement, and the employees inside than they do the profits that come from their top selling products. They care because consumers should feel their choices matter, especially regarding the companies behind the product they buy (Ferrell & Hartline, 2014, p359). Environmentally speaking, NBB has worked hard to keep 98.8% of their waste out of the landfill in 2013 (Waste, n.d.), up from the 94.38% in 2011 (Ferrell & Hartline, 2014, p356). Besides recycling everything

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