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New Belgium Strengths And Weaknesses

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As New Belgium grows, it must not lose direction of being a Craft Beer Company. This type of brewery defines its self as an American Craft with three qualities: small, independently owned, and traditional. These breweries have success and challenges, but without the support of true beer lovers, their reputation as producers of the world’s best beer would not exist. (Craft Beer, 2015). New Belgium is the fourth largest craft brewery as defined by the Brewers Association (New Belgium Brewing Company, 2015).
NBB has strengths and weakness that are as mutual as other companies. Their strengths are dedicated employees, community support, sustainability, social responsibility, and environmental responsibility. The strengths of the company clearly

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