Restaurant Swot Analysis
New Venture: SWOT Analysis for Milfried Restaurant Start-up companies play an important role in improving the economy of a country as well as in creating employment opportunities (Gilligan & Wilson, 2015; Kotler, 2005). Nevertheless, as mentioned by Rhonda M Abrams (2012), inadequate planning of the business’s operation is one of them major reason why more than 50 percent of start-up fail during their first year of operation. SWOT analysis is one of the important planning tools that could help businesses achieve long-term success, as it enables business to understand both their external and internal environments. This paper will provide a SWOT analysis of Milfried Restaurant, a start-up company based in Berkeley, California.
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In the last three months, this team has been working collaboratively in order to ensure that their customers are satisfied with the products and services being offered by the restaurant. The owner also plans to expand its management team to include three additional cooks and two additional attendants in order to take care of the expanding customer base in the region. Therefore, in the nearby future, the restaurant’s highly dedicated team will play an important role in enhancing the success of the …show more content…
Firstly, the main threat that will face its operation is vigorous marketing strategies currently being implemented by competitors in the region. Restaurants such as Golden Bear Café have started to adapt integrated marketing campaigns that include promotions, email marketing, discounts, and social media marketing campaigns. Since food products are highly close substitutes, most consumers could decide to consume products from the competitors because of their attractive competition techniques. Secondly, the increase in campaign that promotes the consumption of healthy food products will also pose significant threat to the operation of the company. More consumers in the region are becoming health conscious, meaning that the consumption of fried foods, which comprises larger percentage of the company’s menu, will decrease in the
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