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Next Plc's Financial Performance

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This report aims to critically analyse, interpret and evaluate the financial performance of Next plc based on the annual report and compared with a retail industry average, discuss the limitations of ratio analysis, draw a conclusion and make some recommendations to its potential investors. Next plc is a UK based retailer offering clothing, footwear, accessories and home products. Under the dual influence of the gloomy economic environment and the sluggish retail industry, its financial performance was unsatisfactory over the year from 2016 to 2017 compared to the previous financial years. Although Next plc remained a strong ability to generate profits, it is still recommended that investors should be more cautious if want to invest in Next

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