ipl-logo

Nicosia Model Of Consumer Behaviour

1705 Words7 Pages

The next one is information search; this comes after the consumer has identified the need and starts to search for the information on the need. Since social media is convenient and can give an overview of the product trend consumers tends to gather information regarding the need identified from social media such as Instagram, Facebook and Twitter. Information gathered includes the quality of products from other users reviews and comments, product price and quality relevance, and after sales services, convenience of purchasing, can they deliver the product, and as well as returns handling. Extent of gathering information depends on the consumers’ urge, other consumers tend not to gather information at once they know they need a dress any dress …show more content…

The model suggests that messages from the firm (advertisements) first influences the predisposition of the consumer towards the product or service. Based on the situation, the consumer will have a certain attitude towards the product. This may result in a search for the product or an evaluation of the product attributes by the consumer. If the above step satisfies the consumer, it may result in a positive response, with a decision to buy the product otherwise the reverse may occur. Looking to the model we will find that the firm and the consumer are connected with each other, the firm tries to influence the consumer and the consumer is influencing the firm by his decision.

The Nicosia model of Consumer Behavior is divided into four major …show more content…

Arrived at this stage, consumers will make an evaluation of the different alternatives offered to them and will have to choose one in the next stage. To evaluate the different alternatives, consumers are seeking to compare products, services or brand together to make the choices that suit their needs the most. Forums appear as a good place to get valuable information and allow discussion with current of former customers. Brown and Hayes (2008, p139-146) said that messages delivered by trusted friends who tell about their own experience are highly influent. Parker (2011, p273) talked about the notion of ‘unbiased advice’ that consumers are more likely to trust. Social Media offer consumers a wide range of reviews and opinions of tools and platforms to help them to compare

Show More
Related

  • Mkt/421 Week 1

    518 Words  | 3 Pages

    Week 1’s question asked how marketers can identify the parties to an exchange and the value they receive. I examined how marketers identified the parties by assessing the five conditions of a Marketing Exchange. I also outlined how Consumer Behaviour can identify value received; by analysing the decision-making process and understanding which decision-making state is in use and what type of value the customer is seeking. Angela demonstrated perception of value by detailing her own experience as a sales representative for Optus.

    Read More

  • Consumer Culture By Kathy Hamilton: Article Analysis

    1675 Words  | 7 Pages

    Within this critical literature review, the article which will be under analysis is “low- income families and coping through brands: Inclusion or stigma?” which was written by Kathy Hamilton in 2012. The article concentrates on the coping strategies used by single parents and low-income families to avoid stigmatisation and threats upon their social identities. Therefore, to avoid stigmatisation these low-income families may take part in conspicuous consumption where families may spend a lot of money on luxury goods to make themselves look better, which can give them a sense of economic power and acceptance within society. However, due to the rise of ‘chav’ culture surrounding single mothers, it can be much harder to move away from stigmatisation,

    Read More

  • Mkt 421 Week 4 Individual Differences In Advertising

    401 Words  | 2 Pages

    Arzanagh and Danaei, (2013) said that when customers are convinced to purchase the product or persuaded about the good quality and characters of the product, customer tends to act and purchase the product while on the other hand searching product does not really have an impact the consumer behavior (Arzanagh & Danaei, 2013). Arzanagh and Danaei, (2013) proposed that advertisement alters the behavior of the consumer when we advertise in such a manner that we fulfill all the requirements of AIDA model of advertising. Arzanagh and Danaei, (2013) also stated the correlation between all four different factors of AIDA that are attention, interest, desire, and action, And examined that attention and action were closely related while on second place comes the relation between attention and desire (Arzanagh & Danaei,

    Read More

  • Elaboration Likelihood Model Of Persuasion Essay

    817 Words  | 4 Pages

    Awareness and knowledge fall under the cognitive phase (thinking), liking and preference fall under the affective phase (feeling) and lastly, the conviction and purchase stages 19 under the conative phase (behavior). The theory proposes that in order for an advertiser to successfully sell the brand, the customer must go through all of the six

    Read More

  • Synthesis Essay On Advertising

    967 Words  | 4 Pages

    Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

    Read More

  • Walt Disney Product Life Cycle

    1009 Words  | 5 Pages

    Before the product enters the market, there are no sales, as the product is being prepared for the market. There is market research that is being conducted. Introduction stage begins with the launching of the product followed by growth where there is an increase in the market share. When the product reaches maturity stage, the sales are at their peak. At the decline stage, the sales are declining.

    Read More

  • Informative Speech On Social Media

    1948 Words  | 8 Pages

    INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

    Read More

  • Pros And Cons Of Social Media Analytics

    1261 Words  | 6 Pages

    Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space.

    Read More

  • Consumer Buying Behaviour Essay

    1057 Words  | 5 Pages

    Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.

    Read More

  • Impact Of Advertising On Consumer Buying Behaviour

    1306 Words  | 6 Pages

    (David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood.

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    People can reach nowadays more information about the products and services that they are intending to buy. Consumers can either search for marketer-generated information or the information generated by other consumers. In addition, both consumers and marketers can post visual instruments via the Internet, such as images and videos. On the one hand, this is a great opportunity for marketers to release their products and services in a cost-effective way; and, on the other hand, this gives consumers an opportunity to get visually-supported information which will, in turn, help them to make better decisions. Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another.

    Read More

  • Reflection On Consumer Behavior

    1141 Words  | 5 Pages

    It helped me realize that firms can enhance their marketing through having an insight into what customers are thinking. Being able to understand consumer behavior allows markets to successfully connect with customers. This is difficult to do but it is the quintessence of marketing. I realized that once businesses recognize a customer’s needs, it becomes easier to choose target customers. This will then help businesses create products that meet the customer’s needs, wants, and demands.

    Read More

  • Mkt 421 Week 4 Consumer Behaviour Research Paper

    66 Words  | 1 Pages

    Consumers make purchase decisions when buying small items (such as a cup of coffee) and buying larger items such as houses. Consumers begin to search for products or services that meet their needs after recognizing their needs or needs. They evaluate their choice and pay attention to everything from pricing to brand reputation before the mark is purchased. Four consumer buying behaviour overview product purchase

    Read More

More about Nicosia Model Of Consumer Behaviour

Open Document