In the past few weeks, my team including me, Hang, Khoa, Linh, Huy, Loc, Toan worked together on our group assignment about marketing. The purpose of our project is to allow us and the teachers to understand the marketing mix between Nike and Adidas. When we were doing our assignment, the question of how to make our presentation as successful as possible is always our main priority.
When I first heard about the assignment, I felt very surprised because when I was study at Vietnam Australia-School I have learned a bit about marketing so I kind of know what I was supposed to do. But beside the group assignment I have to meet my teammates that I don’t know so it is just familiar thing to do because when I first came into BUV I know nobody, just three people who previously studied with me at my high school. But knowing them is basically just a concern that I worried about. The problem is that I don’t know when we are going sit down and do our job. So as weeks past, I have learned that we are actually just chilling and not do anything. We just let grass grow under our
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As we have seven people in our group, it’s easy for us to share ideas with each other because if I was alone I wouldn’t have thought all of this by myself. I believe I have performed better than my expectation. From my perspective, I have not served my team as well as could. I feel that it is necessary for me to be more responsible in this kind of problem. In the beginning, of course I don’t feel like I want to do this presentation, or anything related to any subject that require me to do a presentation because nobody likes to do homework, or just study. That’s obvious, only when I do this with my team did I realize the important of teamwork, and the effort that I have to make in order for me and my team to give out the best
2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.
At our first few meetings, team building was key. In an effort to overcome the initial shyness, we took the time to understand and get to know our fellow team members; in doing so, establishing a welcoming and encouraging environment for everyone to share their ideas whist too ensuring everyone felt appreciated. Getting the team to gel was essential for the team to get results. We met at regular intervals, usually weekly, to discuss and reassess our progress. However, finding the time to meet proved quite difficult, between everyone’s busy schedules and with the plenty of other assignments we all had going on simultaneously.
Internal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.
Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.
When a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts.
NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .
Build your own competence first. Then, help, encourage, and fill in as many gaps as you can. Maintaining the trust of your team members as you do this is crucial. You should aim for the achievement of the goal and put personal benefit on the back burner for everyone to trust you and allow you to lead. Share credit, encourage, and provide genuine praise
Introduction To date I have completed three classes and one group facilitation exam for this semester. The aim of this assignment is to demonstrate my personal and professional learning for the duration of the module. It will discuss the definition of group work; how I planned for my group exercise; it will outline my learning as a facilitator and observer for a thirty minute exercise. I will use Bruce Tuckman 's five stage group development model to outline the stages of the group process.
In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.
International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).
Introduction Adidas is a German multinational corporation and it is one of the largest companies in the sporting goods industry. Adolf and Rudi Dassler promoted Adidas in 1949 and it was named after its founders 'Adi ' from Adolf and 'Das ' from Dassler. The company offers its products through three main brands: adidas, Reebok and TaylorMade-adidas Golf. The company operates through more than 170 branches across the planet in Europe, the US and Asia, each focusing on a particular market segment. The company designs and manufactures shoes, clothing and accessories.
Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.
NIKE “Just do it” Campaign. Introduction: Nike, Inc. is a top supplier and advertiser of sportswear and supplies. The American maker was established on Jan 25, 1964 as Blue Ribbon Sports. In 1978, the new Nike, Inc. was fabricated under the name of Nike. The world's No. 1 shoemaker outlines and exchanges shoes for a variety of sports.
Analysis of Ratios Liquidity Ratios Current Ratio= CA/CL Current ratio is a financial ratio that evaluates if a business has an adequate amount of resources to cover its debt over the next business cycle (typically 12 months). It does so by relating company's current assets to its current liabilities. Standard current ratio values differ from industry to industry. The higher this ratio, the more proficient the company is to pay its debt.
Globalization typically leads to an increase in the integration and interaction between people of different nations and governments and companies as well. Consequently, the main drivers of globalization are international trade and technological advancements, which make information and communication possible. Nike is among the earlier pioneers of globalization and has benefitted by becoming one of the leading multinational corporations (MNC). Nike was established in 1964 and has experienced expansive growth across the globe in the athletic footwear industry and, in particular, specializing in mass production of athletic shoes. Unfortunately Nike’s strategies to win global market share were heavily scrutinized through criticism of labor and marketing