Nike Advertising Strategy

4. Discuss Nike’s typical advertising strategy in terms of the types of means–end connections it creates in consumers. Bring in an example of a current Nike ad to analyze and draw out the meaning connections you believe this ad is likely to create in a consumer.

Making a "connection with the consumer", as a wellspring of customer loyalty and for creating ideal brand attitudes, has been considered by marketing and advertising professionals. Nike 's advertising is centered on making an association between the brand and the buyer. Nike looks to show their center qualities in their marketing endeavors to promote by adding meaning to their ads and produce an association. This is the reason ads of Nike rarely pitch the item specifically or discuss

Nike chose that its logo had turned out to be excessively noticeable, to the point of getting to be old fashioned. Additionally, more youthful buyers saw the swoosh as something of a relic, an "uncool," obsolete image of the past. The organization trusted that by utilizing the swoosh all the more specifically, the organization could help the logo recover a portion of the dominance it may have lost in the brains of customers. Nike may be want to portray a new image with the changing environment and changing trends in the market of sports athletes.

6. What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these

Numerous customers in the alternative markets have to some degree distinctive means-end chains for shoes than purchasers who purchase Nike 's basketball shoes. While a basketball player might need to purchase Nike shoes on account of the brand 's image, a mountain biker may maintain a strategic distance from Nikes since they are excessively standard. On account of this, Nike 's brand equity could be a positive or a negative as it extends its product offering or product line. Alternative purchasers may regard Nike 's image for quality, however, may likewise be careful about its corporate picture or boundless popularity. The Nike swoosh and name likely convey diverse implications for a white, rural skateboarder than they accomplish for a youthful, African-American b-ball player living in an inward city. Nike 's custom of underscoring execution may or won 't not work with its ACG branded wears. Elective buyers might take a gander at execution and more at how their shoes extend a specific way of life picture. These individuals may cast a negative eye toward the enormous spending plan, hype-filled advertisements that helped Nike achieve accomplishment with its b-ball and