Criticism Of Nike
As I have mentioned, my topic today is an overview about Nike, Inc. As you can see on the shown pie chart, which shows the global market share of athletic footwear, that Nike has the biggest market share. So, I am sure every one of you is familiar with Nike and has once in his life owned or used a Nike product. Therefore, it is important to be informed about the supplier we use. First of all, I am going to start with how the company developed and became a multinational corporation. So, our first point is History. The second point will be Nike´s products. Lastly, I will talk about Nike´s “bad side“. The criticism of Nike. Due to Nike being such a popular brand among people this point is really important. Once my presentation is done, which …show more content…
Like any other big US company they manufacture their goods in developing countries due to lower production costs. Therefore, it is no wonder that most of the criticism is due to the working conditions in those manufacturing companies. First of all, it starts with the criticism for their labor in developing countries. They had been criticized for producing in sweatshops in countries such as Vietnam and China, where they exploit their workers with minimum wage and overtime. The company claims to have stopped the manufacturing in those sweatshops. Another critical point in regard to their work conditions is child labor. Back in the 1990s, Nike supported child labor in Cambodia and Pakistan. Even though they say that they have put a hold to that they still produce in those areas where child labor is common. Besides exploitation, Nike also had to deal with the accusation of physical abuse at the workplace. A Taiwanese worker claimed that she was kicked by a supervisor after making a mistake. Sadly, she is not the only one. Others said that they were hit, scratched or got shoes thrown at them. Nike admitted to those poor work conditions and said to have changed them over the years. If that is really true is hard to monitor in developing countries as the regulations and laws are not as strict as in the Western World. I really liked those two cartoons to show the criticism. In both cartoons the Nike logo is used to display that Nike relates to slavery and
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