ipl-logo

Nike Brand History

745 Words3 Pages

Since the early days of its inception, Nike, Inc has stood out as one of the most dominant competitors in the athletic apparel and fashion industries. With a net worth of over $15.9 billion dollars and the title of most valuable brand in the sporting world, the brand has proven that it has no intention of slowing down in terms of success and innovation (Ozanian, 2018). This research paper will explore the brand, Nike’s, creation, evolution and growth and deduce why it has found such tremendous achievement within the last fifty four years (O'Reilly, 2018). Nike, Inc. initially called Blue Ribbon Sports was founded by university track and field coach, Bill Bowerman and his former student, Phil Knight at Beaverton, Oregon (Encyclopedia Britannica, 2018). Knight believed that shoes manufactured in …show more content…

(2018). 11 Things Hardly Anyone Knows About Nike. [online] Business Insider. Available at: http://www.businessinsider.com/history-of-nike-facts-about-its-50th-anniversary-2014-11 [Accessed 25 Mar. 2018].

Fashiongear.fibre2fashion.com. (2018). History of Nike Inc. | Nike Brand History. [online] Available at: http://fashiongear.fibre2fashion.com/brand-story/nikeinc/history.asp [Accessed 25 Mar. 2018].

Tailor Brands. (2018). History of the Nike Swoosh | Logo Design by Tailor Brands. [online] Available at: https://www.tailorbrands.com/blog/history-of-the-35-nike-swoosh [Accessed 25 Mar. 2018].

Statista. (2018). Total number of Nike retail stores worldwide 2009-2017 | Statistic. [online] Available at: https://www.statista.com/statistics/250287/total-number-of-nike-retail-stores-worldwide/ [Accessed 25 Mar. 2018].

Klimovski, C., Dike, J., Cheung, H., Fu, J., Sajonas, F., Dike, J., Cheung, H., Fu, J., Sajonas, F., Team, H. and Team, H. (2018). Nike's Slogan "Just Do It" Doesn't Mean What You Think It Means. [online] HYPEBEAST. Available at: https://hypebeast.com/2015/3/nikes-slogan-just-do-it-doesnt-mean-what-you-think-it-means [Accessed 25 Mar.

Show More
Related

  • Nike Persuasive Research Paper

    336 Words  | 2 Pages

    The claim that I am going to asses is if Nike is bringing inspiration to every athlete in the world. They started off as Blue Ribbon Sports selling sneakers for long distance runners out of the back of their car. They decided on the swoosh logo to represent the wings of the goddess of victory, Nike, which ultimately became the brand name. The ultimate goal has always been to inspire athletes and their key to achieving that success has been through their marketing and advertising.

    Read More

  • Nike Rhetorical Analysis Essay

    1846 Words  | 8 Pages

    Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.

    Read More

  • Nike's Rhetorical Analysis: Just Do It

    1056 Words  | 5 Pages

    Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

    Read More

  • Nike Nike Nike: The Goddess Of Nike

    1337 Words  | 6 Pages

    The American aircraft missile system also has a nike symbol on their missiles. Today a lot of famous people such as Michael jordan get a lot of money from nike shoes. Michael Jordan gets 30 cents a pair. The first FIFA trophy, celebrating the winner of the soccer championship held every four years, featured a figure of Nike holding a vessel. It was called "Victory".

    Read More

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.

    Read More

  • Nike's Success In Football Since 1994 Case Study

    1252 Words  | 6 Pages

    1) Explain Nikes success in Football since 1994 Nikes strategy in the marketing world has evolved every year, growing and becoming stronger and more world wide known. In 1994, Nike in the football world was small and wasn’t keeping up with the big competitor of Adidas. Nike took every chance they received to grow their brand internationally which started off with the world cup in 1994 in the United States.

    Read More

  • Nike History Essay

    918 Words  | 4 Pages

    Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

    Read More

  • Under Armour: Competitor Analysis: Nike And Adidas

    1158 Words  | 5 Pages

    Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

    Read More

  • Nike Business Analysis: Internal Analysis Of Nike

    702 Words  | 3 Pages

    Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

    Read More

  • Nike Equality Adisement Analysis

    1255 Words  | 6 Pages

    When a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts.

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .

    Read More

  • Porter's Five Forces Fashion Industry Analysis

    1364 Words  | 6 Pages

    Porters 5 forces on the Fashion industry 1. Rivalry amongst existing competitors. The leading competitors in the fashion industry world wide according to research carries out by mbasKOOL.com is: 5. Gap, 4.

    Read More

  • Micro Environmental Factors Of Nike

    1368 Words  | 6 Pages

    Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products.

    Read More

  • What Is Nike's Competitive Strategy

    789 Words  | 4 Pages

    The legendary position that Nike enjoys today has been achieved through attractive and innovative design, high quality production and effective marketing strategies. There are very many marketing strategies that the company has put in place to make sure that its products appeal to different segments of the market.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

    Read More

More about Nike Brand History

Open Document