Nike Brand History

Powerful Essays
Since the early days of its inception, Nike, Inc has stood out as one of the most dominant competitors in the athletic apparel and fashion industries. With a net worth of over $15.9 billion dollars and the title of most valuable brand in the sporting world, the brand has proven that it has no intention of slowing down in terms of success and innovation (Ozanian, 2018). This research paper will explore the brand, Nike’s, creation, evolution and growth and deduce why it has found such tremendous achievement within the last fifty four years (O'Reilly, 2018). Nike, Inc. initially called Blue Ribbon Sports was founded by university track and field coach, Bill Bowerman and his former student, Phil Knight at Beaverton, Oregon (Encyclopedia Britannica, 2018). Knight believed that shoes manufactured in…show more content…
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