Nike Business Model

PARAMETERS

Business model design includes the modelling and description of a company's:

• Value propositions

Unbundling value propositions into different parts & modules.

Moving from one service level to several different service levels.

We promise the value to be delivered and acknowledged and a belief from the customers that the value will be delivered.

Illustration, if a user of a search engine is trying to find and purchase the latest Nike running shoe, the measure of achievement will be how well the search engine helps the user get this job done.

• Target customer segments

1. Defining goals. Goals will help clarify who we are and where we see our business in the future. The key reason is to establish goals to clarify exactly what

Support our prospects with valuable information that will confirm to them that using our services will provide enjoyment, not pain. Educate our targeted prospects with information that aids them through to the buying process. Our marketing process will work best to attract new clients when it is in parallel with our prospects’ buying process. This means that each communication we have with prospects should encourage them to take the next step in their buying process.

8. Maximizing referrals. These are a very dependable source for prospects and clients. They are inexpensive to attain and, generally, make the best clients because they are more loyal. Keeping in mind the following questions to ensure you get the maximum number of referrals:

Which past clients have sent referrals? How can we thank them? Keep in touch.

Which business partners have sent referrals? How can we thank them? Keep in touch.

Who is likely to send referrals, but hasn’t yet? How can we find and recruit them?

9. Systematize as much as possible to free up our most valuable asset – TIME. Putting ourselves on a deadline and close those sales to meet our

We can also build our own specialized sales team to prospect and close deals directly with customers.

• Customer relationships

Customer relationship management is a system for managing a company's interactions with current and upcoming customers. It often includes using technology to establish, mechanise and coordinate sales, marketing, customer service, and technical support.

The CRM Strategy

Customer relationship management is often thought of as a business strategy that enables businesses to improve in a size of areas. The CRM strategy will allow the following :

- Understand the customer

- Retain customers through better customer experience

- Attract new customers

- Win new clients and contracts

- Increase profitably

- Decrease customer management costs

The Benefits of