Nike CSR Analysis

In his study, Carroll (2000) discussed the importance of social responsibility measurement and whether it has to be measured or not. He concluded that CSR definitely should be measured because of its role in the community and impact on the company. The question was” could the CSR measurement be developed” (Carroll, 2000,). Actually, there were several efforts have been done in order to create an appropriate measurement to the corporate social activities “in both academic and business activities” (Turker 2009). Wolfe and Aupperle (1991) concluded that the corporate social responsibility does not have a specific way to measure. Waddock and Graves (1997) mentioned the obstacles of CSR measurement and they evaluated the different methods.

CSR

In addition, Nike has participated in many activities in recent years in order to improve its reputation. It has taken CSR as a kind of research and development. Nike CSR strategy focused on establishing constant economic growth by concentrating on the innovations. It based on long-term process assigned to improve the whole business functions. Today Nike became a Dealer Company in publishing CSR report. Recently, Nike began to bear the fruit of its strategy by obtaining many awards such "Innovation and Sustainability Award", also it enhanced its reputation and obtained high ranking position by getting very important titles such as "best company citizen" and most "valuable global brands" and these results have proven the efficiency of its CSR strategy.

Literature review

-The article presented Nike CSR strategy and how did Nike integrated by various activity and CSR report to establish sustainable company.

-The article figured out the terrible effects of negative CSR on the company and how long the company takes to build its reputation.

-The article presented the essential correlation between CSR and reputation and how to build a good image for the company by CSR

Giorgio Armani, Ferrero and BMW were the top companies in the survey in practicing social responsibility. The result of the survey showed that 71% of Italian consumers tend to purchase from the best 10 companies and 26% tend to purchase from the other companies. Giorgio Armani group classified in the place number 31 of global CSR reputation. The group began a strategy long time ago to reach a good reputation followed by ethical process to develop new projects consistent with international environment, social and economic standards. Ferrero considered in the first of citizenship, and transparency. It obtained number 30 of global CSR reputation. Ferrero 's CSR strategy is consisting of four substrates, the most important substrate is the company 's program, which promotes an energetic lifestyle between the young people. BMW is the best for performance. It considered in place number 4 in the global CSR reputation. BMW CSR means to be motivated to change and development. It straggled to set high standard of environmental management, increase the corporate benefits to the community, and to make a diversity in the workforce.Literature review We can realize clearly from the survey results the high correlation between CSR and corporate reputation when all the 10 companies in Italy have an active social responsibility. The result suggested the