Nike Case Study
During this week’s assignment, I am describing how the company Nike came under scrutiny for various unethical practices in the year of 1990. Additionally, I will explain how Nike came to that situation, positive and negative impacts of this strategy, how Nike responded or should respond to this situation and what would the consequences have been then. How Nike Came to the Situation through Its Expansion Strategy Nike came to the undesired position of rampant international criticism for engaging in unethical operations when the company commenced business transactions from industrial players with a negative employee treatment record. A substantive number of the factories that supplied Nike with sport wear products had depicted several breaches in human rights attributes that it had the responsibility to safeguard for its employees (Burgelman, 2017). Some of the supplier companies paid meager wages to its worker and did not establish safe and healthy working environments for its workforce as stipulated in the best practice directives at that time. The examples of places where Nike sourced supplies from deplorable employee conditions include Pakistan, Cambodia, and Indonesia. The industrial rot in the factories in these countries culminated in unethical operations such as child labor, employee abuse and imposed overtime to exhausted and poorly remunerated workers (Klimkiewicz & Janusz, 2016). With Nike’s globalization effort came the criticism and scrutiny into the state of
Essay On Nike Child Labor
856 Words | 4 PagesDavid Montero explains that in Sialkot, Pakistan there is a business, Saga Sports, that creates the Nike soccer balls by hand, the problem Nike has with the company is that they employ children to work in unjust conditions. “In November, Nike severed its contract with Saga Sports, its chief supplier, saying Saga's poor management exposes Nike to the threat of child labor and other labor violations,” (Montero). The chief executive of Nike is trying to reduce the amount of children that produce their goods in unfair conditions. The executive wants consumers to know that they are buying products that were manufactured the proper way of not having children make these items in appalling conditions that could threaten their health. The evidence suggest that working conditions is another reason that the United States consumers should not buy products that are made by
Nike Nike Nike: The Goddess Of Nike
1337 Words | 6 PagesWhenever I say nike, most people would think of the shoe nike. But did you know that Nike was A Goddess? Yes nike is a goddess!!!! She is the goddess of speed strength, and victory. Many Greeks prayed to nike for strength and victory.
Behind The Swoosh Analysis
643 Words | 3 PagesBehind the Swoosh is a documentary about sweatshop labor. As a class we watched the documentary and as I learned more about how Nike was running their business; I felt bad for the people that were working. I could not believe that those people were working hard making that company so much money and was getting nothing in return. Then again, I really was not shocked because I know that they are people that put a lot of blood, sweat and tears into a company and do not make enough money.
A Case Study Of Nike's Human Resource Management
1033 Words | 5 PagesA-Four support activities: 1- firm infrastructure and finance : -Strong brand, product, marketplace solution, delivery and support. (brand value from 35$ in 1973 to 10.7 billion in 2014 ). -Empowerment of top management –geographic structure. -Low debt, short term debt 2.9 billion, and long term debt 1.1 billion. Cash in hand 2.2 billion.
Nike Business Analysis: Internal Analysis Of Nike
702 Words | 3 PagesInternal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.
Nike Equality Adisement Analysis
1255 Words | 6 PagesWhen a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts.
Success And Failure Of Nike
1424 Words | 6 PagesNIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .
Nike's Advantage Of Globalization
1063 Words | 5 PagesAdditionally, Nike Inc. entered a globalized market because the organization had a solid financial base that could support its factories abroad. Though critics argued that Nike implemented a cheap labor policy to manufacture its products, nevertheless, without a stable financial base, it would have been difficult to globalize the organization. In a related development, Nike’s presence in the globalized market encourages a massive inequality in the society. While suppliers were much better off, the laborers were worse off and the organization looks the other way because it was part of doing a business in the globalized market. So, it is fair to say that entering a global market costs
A Comparative Analysis Of Nike And Under Armour
3388 Words | 14 PagesMark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.
Analysis Of Nike's International Marketing Strategy
1115 Words | 5 PagesInternational marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).
Micro Environmental Factors Of Nike
1368 Words | 6 PagesThis is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups
Nike Just Do It Campaign Analysis
1565 Words | 7 PagesNIKE “Just do it” Campaign. Introduction: Nike, Inc. is a top supplier and advertiser of sportswear and supplies. The American maker was established on Jan 25, 1964 as Blue Ribbon Sports. In 1978, the new Nike, Inc. was fabricated under the name of Nike. The world's No. 1 shoemaker outlines and exchanges shoes for a variety of sports.
Strengths And Weaknesses Of Nike
833 Words | 4 PagesPrice Strengths 1. Low Cost Manufacturing Nike has a company who use the low cost manufacturing for production footwear. All of the Nike’s footwear virtually is manufactured outside of the United States by independent contract manufacturers such as Vietnam, China and Indonesia. Nike was operate multiple factories around the worlds. In 2014, Vietnam, China, and Indonesia manufactured roughly about 43%, 28%, and 25% of total Nike branded footwear and it has also operations in other country such as Argentina, Brazil, India, and Mexico.
Nike Internal Assessment: Ust Key Internal Assessment Of Nike
1146 Words | 5 PagesNike internal assessment(ust key external factors) Opportunities Weight Rate Score 1. Should strive to penetrate the new regions that have higher rate of growth such as “Brazil, eastern Europe , India, China 0.1 4 0.4 2. New production line for protective and safety footwear. 0.1
Nike Globalization Analysis
1313 Words | 6 PagesThere were several consumer and labor groups that boycotted and protested against Nike products some leading to cancellation of Nike orders. In the end, the reports seriously and negatively impacted both Nike’s profitability and corporate image. Nike 's response Strategy As a result of this criticism in relation to the bad working conditions and low labor compensation, Nike established labor policies and rules that created work standards similar to American condition and agreed to equally compensate their workers. These new regulations and standards were later adopted by other manufacturing companies within the same nations or regions like Asia and Indonesia.
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