Nike Case Study
QUESTION ONE In my opinion Nike should be held responsible for the working conditions in foreign factories even though it does not own them. As a global firm engaging different subcontractors in different countries to manufacture its various products, it is imperative that Nike not only ensures that these very subcontractors adhere to and meet a set criteria of factory working conditions but also influence their subcontractors to improve laborers working environment. Not only that, Nike should make it a point to regularly evaluate and assess the working conditions in its foreign factories and if necessary review any of the conditions. In addition to that, many global companies such as Adidas, Nike etc. are seen as role models in the market place and the society at large (Nisan, 2013). Because of this role model perception attached to these companies, they will always be held responsible for their foreign factories as they are the most visible part of the whole supply chain. That is to say, although Nikes subcontractors are partially responsible, Nike will always bear more of the responsibility as all eyes are on them as a global firm compared to its subcontractors and they ought to make sure their foreign factories operate in a “sweatshop free” manner. QUESTION TWO It is without question that Nike should hold foreign factories to labor standards regarding safety, working conditions, overtime etc. to those prevailing in the foreign countries and not those prevailing
Summary Of Upton Sinclair's The Jungle
754 Words | 4 PagesHaving traveled to Guatemala and seeing how most people live in third world countries the fact that well know American companies treat their oversees employees so poorly makes me angry. While in Guatemala many of the people there would work multiple jobs and still don’t make enough to be able to support their families. Their working conditions that I saw were terrible and their living conditions were not favorable just like the ones that were showed in the Nike sweatshop video. Although many people are looking for work in these third world countries to support their families, companies need to respect them and give the workers what is deserved. I believe that sweatshops still exist today, it’s changed from over time and they all have moved overseas because there are not many global laws that prevent against the harsh working conditions for these
Essay On Nike Child Labor
856 Words | 4 PagesDavid Montero explains that in Sialkot, Pakistan there is a business, Saga Sports, that creates the Nike soccer balls by hand, the problem Nike has with the company is that they employ children to work in unjust conditions. “In November, Nike severed its contract with Saga Sports, its chief supplier, saying Saga's poor management exposes Nike to the threat of child labor and other labor violations,” (Montero). The chief executive of Nike is trying to reduce the amount of children that produce their goods in unfair conditions. The executive wants consumers to know that they are buying products that were manufactured the proper way of not having children make these items in appalling conditions that could threaten their health. The evidence suggest that working conditions is another reason that the United States consumers should not buy products that are made by
Nike History Essay
918 Words | 4 PagesNike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.
Nike Business Analysis: Internal Analysis Of Nike
702 Words | 3 PagesInternal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.
Nike Equality Adisement Analysis
1255 Words | 6 PagesWhen a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts.
Success And Failure Of Nike
1424 Words | 6 PagesNIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .
Nike's Advantage Of Globalization
1063 Words | 5 PagesNike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,
A Comparative Analysis Of Nike And Under Armour
3388 Words | 14 PagesMark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.
Analysis Of Nike's International Marketing Strategy
1115 Words | 5 PagesInternational marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).
Micro Environmental Factors Of Nike
1368 Words | 6 PagesThis is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups
Nike Just Do It Campaign Analysis
1565 Words | 7 PagesNIKE “Just do it” Campaign. Introduction: Nike, Inc. is a top supplier and advertiser of sportswear and supplies. The American maker was established on Jan 25, 1964 as Blue Ribbon Sports. In 1978, the new Nike, Inc. was fabricated under the name of Nike. The world's No. 1 shoemaker outlines and exchanges shoes for a variety of sports.
Ratio Analysis Of Nike
4014 Words | 17 PagesAnalysis of Ratios Liquidity Ratios Current Ratio= CA/CL Current ratio is a financial ratio that evaluates if a business has an adequate amount of resources to cover its debt over the next business cycle (typically 12 months). It does so by relating company's current assets to its current liabilities. Standard current ratio values differ from industry to industry. The higher this ratio, the more proficient the company is to pay its debt.
Nike Consumer Behaviour
1301 Words | 6 PagesConsumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.
Strengths And Weaknesses Of Nike
833 Words | 4 PagesPrice Strengths 1. Low Cost Manufacturing Nike has a company who use the low cost manufacturing for production footwear. All of the Nike’s footwear virtually is manufactured outside of the United States by independent contract manufacturers such as Vietnam, China and Indonesia. Nike was operate multiple factories around the worlds. In 2014, Vietnam, China, and Indonesia manufactured roughly about 43%, 28%, and 25% of total Nike branded footwear and it has also operations in other country such as Argentina, Brazil, India, and Mexico.
Nike Internal Assessment: Ust Key Internal Assessment Of Nike
1146 Words | 5 PagesThe weighted is given 4 because the Nike sports have higher growth rate in those countries which are given above 2nd New production line for security footwear is somehow monitored by the company 3rd Convince the Govt to anti dumping duties but that is not successful till now 4th They are not properly update their internet site. 5th Not very new
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