ipl-logo

Nike Case Study

2389 Words10 Pages

Introduction
Nike is a company that manufacturing, designing, developing and selling about the footwear, apparel, equipment, accessories and services. The location of where the Nike headquartered is in Beaverton, Oregon which is in the Portland metropolitan area. It is one of the world 's greatest producers of athletic shoes and apparel and manufacturer of sports equipment. The company was founded in January 25, 1964 which was named as Blue Ribbon sport by then changed the name to Nike in 1978 which was taken from the name of the Greek goddess of victory. It repetition has been known world widely.

Company Background
The trademark of Nike which mean naɪki in US and also known as naɪk for the non-US. The Nike is established on 25 January 1964 by Bill Bower man and Phil Knight. The Nike, Inc company became officially in 30 May 1971. It is a multinational corporation that involved design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. Many high level or elite athletes and sport teams in the worldwide sponsored by Nike with some famous or global trademark such as ‘just do it’. The Nike Company more focus on Brand Jordan and Nike Brand product offerings in few key categories such as running, basketball, football, men and women training, NIKE sportswear, and action sports. When 1980s, Nike encompass many sports and regions throughout the world by expanded its product line. In 1990, Nike moved into its

Show More
Related

  • Nike Rhetorical Analysis Essay

    880 Words  | 4 Pages

    Everyone knows the name of the company that owns the "Just Do It" slogan and the swoosh logo. Nike is a successful company that uses motivational advertisements on social media, which contain many different rhetorical appeals to connect to their consumer. By making logical, ethical, and credible arguments through the company's advertisements on Facebook they are successful in selling their product. These rhetorical appeals are also seen through the individual positive and negative comments on social media. Nike was founded in 1964 by a college track athlete and his coach from the University of Oregon.

    Read More

  • Nike: The Greek Gods And Goddesses

    285 Words  | 2 Pages

    Have you ever wondered how the company Nike got their name? Well, they got it a very long time ago in the time of the Greek Gods and Goddesses. There was a goddess named Nike and she was known as the goddess of victory. One of her symbols was an olive wreath that also signifies victory. It all started because in America the blue ribbon means first place in competitions.

    Read More

  • Nike Rhetorical Analysis Essay

    1846 Words  | 8 Pages

    Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.

    Read More

  • Nike's Rhetorical Analysis: Just Do It

    1056 Words  | 5 Pages

    Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

    Read More

  • Rhetorical Analysis Of Nike

    1589 Words  | 7 Pages

    Introduction Sitting down and writing this essay, had me perplexed, I didn’t know where to begin and then I said ‘JUST DO IT’. A term that has many meanings such as motivation, energize, get in shape and work hard, and the first thing that comes to one’s mind is “Just Do It” which is what Nike stands for. The brand Nike is one of the most known brands for their slogan “Just Do It” which was coined in the year 1988. It is successfully known to all parts of the world with famous athletes associated with them to promote their products. Nike as a brand is such that is seen everywhere through advertisements or their reliable products they produce.

    Read More

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.

    Read More

  • Nike History

    696 Words  | 3 Pages

    Brief history about nike The Nike athletic machine started as a little dispersing outfit situated in the storage compartment of Phil Knight's auto. From these somewhat foreboding beginnings, Knight's brainchild developed to wind up the shoe and athletic organization that would come to characterize numerous parts of famous culture and bunch assortments of "cool." Nike radiated from two sources: Bill Bowerman's journey for lighter, more study dashing shoes for his Oregon runners, and Knight's quest for an approach to bring home the bacon without giving up his affection for sports. Bowerman instructed track at the University of Oregon where Phil Knight kept running in 1959.

    Read More

  • Under Armour: Competitor Analysis: Nike And Adidas

    1158 Words  | 5 Pages

    is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world.

    Read More

  • Nike Business Analysis: Internal Analysis Of Nike

    702 Words  | 3 Pages

    Internal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.

    Read More

  • Nike Case Study: Nike's Competitive Advantage

    784 Words  | 4 Pages

    Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    in was founded on 1960’s on Beaverton, Oregon its initial founders are blue ribbon sports . Since its foundation the company was characterized by the rapid growth and development.. The main mission of the company was to gain a larger share of the market . In the first decade of its existence they attracted leading sportsmen for advertisement campaigns . Steve Prefontaine, an American record holder, and John McEnroe were the first ambassadors of Nike .

    Read More

  • Swot Analysis For Nike

    888 Words  | 4 Pages

    INTRODUCTION Nike has became one of most recognizable companies in the entire of world. For now Nike is the most popular brand in and not in America, but throughout the whole world. Other than that, Nike offers all the athletic shoes, clothes and other accessories one would need to wear in their certain sport. Nike‘s competitive market has expanded and dominated in the international business. Nike disburses TV advertisement during professional and college sports events.

    Read More

  • Micro Environmental Factors Of Nike

    1368 Words  | 6 Pages

    Micro and Macro Environmental factors that influence Marketing decisions (LO 2.1) Micro Environment: This indicates those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. Furthermore, these are the factors close to a business that have a direct impact on its business operations and success. It is important to carry out a full analysis of micro environmental factors prior to decide corporate strategy.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Nike began to sell sports apparel, athletic sports bags and extra accessories since 1979. Also, their brand Cole Haan transmits a whole clothing-line of casual dress and footwear as well as the latest and accessories for men, women and children. Correspondingly, they market head gear under the brand name ‘Sports Specialties’, for motorbikes and bicycles through ‘NikeTeam manufactures’. Furthermore, they distribute ice skates, roller blades, safety gear, and jerseys.

    Read More

  • Strengths And Weaknesses Of Nike

    833 Words  | 4 Pages

    Price Strengths 1. Low Cost Manufacturing Nike has a company who use the low cost manufacturing for production footwear. All of the Nike’s footwear virtually is manufactured outside of the United States by independent contract manufacturers such as Vietnam, China and Indonesia. Nike was operate multiple factories around the worlds. In 2014, Vietnam, China, and Indonesia manufactured roughly about 43%, 28%, and 25% of total Nike branded footwear and it has also operations in other country such as Argentina, Brazil, India, and Mexico.

    Read More

More about Nike Case Study

Open Document