Nike Case Study: Nike
Nike has been around for many years, and with their success has become a household name with which almost anyone who lives in modern society knows. We are very familiar with the company logo and slogan of “Just Do It”. The company it self has gone through a great deal of expansion of its brand, facing both positive and negative impacts. In the 1990’s the company however faced new challenges towards its unethical practices, things like Sweatshops and Child Labor became wide contravoursity for the company over the years. We will be reviewing and discussing much of these in this paper.
The company it self has faced many changes over the years, starting off originally as “Blue Ribbon Sports” in 1964, then changing to Nike in 1972 Richard
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This allowed for the company to gain market dominance and eventually put them ahead of the competitors. We can see that Nike was able to make a great deal or profit and in addition to clearing the way for control of the market. This strategy however eventually hurt the company, which ended up in resulting in the negative publicity the company had faced. With the outsourcing of much of the product to other countries, Nike did give the jobs to other countries. Since the company was looking for the lowest possible cost for the product, this eventually resulted in the product being outsourced to sweatshops and towards child labor. Both of which are very …show more content…
We find that these departments monitor the compliance of the factories the company used, going forth with weekly or monthly on-site inspections. In addition to the inspections, all Nike personnel that was responsible for production or compliance received training in the Nike code of conduct, labor practices, cross cultural awareness, and company’s safety, health, attitudes of management, people investment and environment program.
Locke goes on to discuss further how the company continued to increase monitoring of its suppliers, pushing for the following of the rules and regulations. The company even has developed a grading system to hold the suppliers accountable by. We find that with the United Nations Global Compact, Nike is actively involved, the company has also helped found the Global Alliance for Workers and Communities, a nonprofit organization that looks to improve workplace
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