As I have mentioned, my topic today is an overview about Nike, Inc. As you can see on the shown pie chart, which shows the global market share of athletic footwear, that Nike has the biggest market share. So, I am sure every one of you is familiar with Nike and has once in his life owned or used a Nike product. Therefore, it is important to be informed about the supplier we use. First of all, I am going to start with how the company developed and became a multinational corporation. So, our first point is History.
1 Company Description Nature of Nike (Refer to Appendix 1.1) Recent History of Nike (Appendix 1.2): January 2014 - Nike entered negotiations with Manchester United F.C. over a "billion dollar" kit manufacturing deal, extending their current contract beyond 2015. Successes of Nike (Appendix 1.3): In 2012, Nike employed more than 44,000 people. In 2014 Nike brand was valued at $19 billion, becoming most valuable brand among sports businesses and supply the world’s most number of shoes, apparel and major manufacturer of sports equipment, with revenue of US$24.1 billion in 2012. Strategic Focus and Plan Nike’s Mission: Bring inspiration and innovation to every athlete in the world.
In the 1980s, Levi's had diversified its product in Europe into dozens of unrelated lines. Foreign operations accounted for only 23 percent of sales in 1984. Tusher and Haas moved to concentrate foreign sales on the classic 501 jeans, and positioned the pants as a high-priced, prestige product. The company began selling its jeans at posh boutiques in Europe and Japan, at prices more than double the U.S. price. By 1992, foreign sales represented close to 40 percent of the company's revenues, and over 50 percent of
Today, Nike is one of the great extent of sports shoes, sports equipment and the most popular brands, which focuses on the production of clothing. The company 's Beaverton, Oregon, is the first long been established on the basis of its predecessor, Blue Ribbon Sports in the 1960s, where it is based in. Since its inception has been characterized by rapid growth and development of the company. In this regard, it is important to emphasize was the company 's main tasks as a potential major share of the market. Applied for at the same time, Nike philosophy is the company 's highest-quality game products, average people who actually use in various sports superstars was based on the consumer offers, as was the right strategy.
Nike has reached this position mainly due to its expansion strategy. This strategy consists of outsourcing its production to countries where lower cost producers is available such as Korea, Thailand, China Taiwan, Asia, Indonesia, and Vietnam. In doing so, Nike implemented a large number of factories in several countries in various continents. As a result, Nike ended up opening more than 700
There are many things that I found interesting about Phil Knight and his many accomplishments over the years. Phil Knight is known for the Nike, Inc., which he founder and is the head of this athletic corporation. Nike is the leading athletic shoe corporation in the world. Knight is a recognized legend in the marketing and retail world people often do not recognize what he has accomplished. Over the years Phil Knight was able to turn himself into a hero.
Nike’s SWOT Analysis As everyone knows Nike is a company that for many years has remained as one of the best business selling sports shoes and accessories. Their success and development is due to the great strategies that the company put into practice throughout his career. Their CEO, Phil Knight, made it clear that for the success of his company the constant changes and adventures have been one of the risks that have been taken, but in turn has given the opportunity to make errors that ultimately become lessons. In this project I will be analyzing the structure of this business, evaluating the four elements of SWOT analysis. This will allow me to understand their success and their recently problems.
2. Samsung products LCD and LED panels . By 2004 Samsung was the world's-largest manufacturer of OLEDs, with a 40 percent market share worldwide, and as of 2010 has a 98% share of the global AMOLED market. The company generated $100.2 million out of the total $475 million revenues in the global OLED market in 2006. As of 2006, it held more than 600 American patents and more than 2,800 international patents, making it the largest owner of AMOLED technology patents .
Nike.Inc is one of the top 10 footwear companies which have the business model of low-cost and high-quality products. Nike is a symbol of benefits and a risk-taking business pattern in the recent global market. The business model shapes the organization behaviors in the international market. This fast-growing firm was a multinational company (MNC) which went free trade in the 19th century. Although this MNC enjoys the benefits of globalization, it lacks clear of a good corporate citizenship in globalization.
There was numerous of sports branded company has been successful throughout history however there was also plenty of them could not repeat the feat of success. The most notable example would be between Nike and Reebok. Reebok, was once the most favourite athletic shoes in the world, could not maintain their success and was bought by Adidas in 2006. (Stock 2015) Whereas Nike, its revenues rose 5 percent to $7.8 billion in latest full year result (Nike 2015) and currently is dubbed as the most valuable sports brand in the world. (Forbes 2015) The success of Nike is because the company is good on performing four managerial functions: planning, organising, leading and controlling.