is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world.
Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.
Nike company is the largest sport wears and shoes that are most successes in the world. This company survive most 10 years and it still can attract theirs own consumers in the entire world. This company always come out with the new ideas and design for theirs product. Besides the glory of Nike company this is because of the management of the company and the manager that have theirs own strategic how to manage theirs employees. Nike company in the entire world that are located in Americas, Asia, Europe, Africa and Middle East countries.
Moreover, Nike’s air cushion technology innovation always maintained a leading and monopoly (Nike, 2015). Thus, this resource is not only valuable but also rare. Nike’s celebrity endorsements might be costly to imitate for new comers, but for exist competitors it is not difficult to imitate. For example, Adidas will pay over $70 million a year to extend its sponsorship deal with the German soccer association (Alawsat, 2016). Thus, Nike need to consider how to sustain its competitive
Economic life has been transformed dramatically by the advances in information technology. However, globalization is controversial. The proponents of globalization claim that it gives an opportunity to the poor countries to grow and develop economically. On the other hand, opponents claim that free market has benefitted multinational corporations at expense of the local people, culture and enterprises. The management concepts create a significant
With such a big gap to close in footwear, Adidas has a mammoth task on its hands.” (Whipp, 2015). The problem is recognized by those in the sports marketing world but has yet to be solved by Adidas. After an examination of some Adidas market strategies a good start would be to put more emphasis on their lifestyle apparel. This is a segment that Nike and Under Armour struggle with with while Adidas is thriving. Not all athletic apparel must be worn on the sports field and Adidas had found a great niche market with their casual apparel.
The public relations profession is one that has garnered scrutiny for many decades. While the profession can be conducted with class, dignity and transparency, many instances involving lapse of judgement and honesty have added to the negative reputation. One such instance was the Bridgestone Tire incident of 2000. This event was particularly disastrous due to the nature of the problem, its effect on consumers, and the lack of action taken. This case is important to examine in regards to public relations because of the company’s ethical failures as well.
by involving popular sportsman and adding it up with new technology’s such as air technology which helped in growing their popularity in USA. During the course of time the national market was insufficient for the company and they wanted to enter the foreign market and for that the celebrities (sports persons ) played a big role .During 1970-1980 they had a steady progress. But faced a crisis in late 1980s and early 1990s. At that period of time the company has gained its name in many , but as per the production case of sports shoes ,sports equipments in its traditional regions ,became less profitable in certain countries like Europe Japan and USA and because of this they shifted their production to Korea and Taiwan , were the labor was cheap and Asia became the main manufacturing unit of Nike
An advantage of how Nike uses this strategy is that it allows them to boost their profit by selling differentiated products and Nike have other products that will compensate for products that fails in the market. The difference between Nike and its competitors is that Nike produces their products for men, women, and children in different ways based on the basis needs, physiology, preference of design, and the trends in the market. However, the biggest threats to Nike’s market is the stiff competition with the other sports brands that sell similar products, which causes Nike to continuously come out with new products with new technologies and better
Nike Inc. faced intense scrutiny and criticism but despite that, Nike Inc. kept on insisting that labor conditions in subcontracting factories are not and are neither Nike Inc's concern nor their responsibility. After acknowledging the gravity of the situation and due to mounting pressure, a Code of Conduct and Memorandum of Understanding was published by the company in 1992 and subsequently sent to the company's contractors worldwide. The Code contained rules, regulations, and a set of principles advocating respect, honesty and non-discrimination (Walz, 2011). By 1992, criticism of Nike Inc.’s labor practices began to take shape outside of Indonesia. The publishing of paychecks courtesy of Ballinger further exposed wages paid to workers.
When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why is this so? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies.