Nike Company Case Study

Abstract

In this paper, we will discuss the multinational, global efforts of the Nike corporation. In specifically addressing some challenges Nike has experienced over the years related to global infringements of ethical and proper business practices, we will further;

• Explain how Nike came to that situation through its expansion strategy.

• Explain what the positive and negative impacts of this strategy were.

• Explain how Nike responded to this situation.

• In your opinion, could the company have responded differently?

• What would the consequences have been then?

In discussing some of the misgivings of the Nike corporation, let’s first develop an understanding of how it got to where it was as an organization and its associated growth strategies. Although Nike 's impact on globalization has been beneficial for the developed world because it has supplied them with a vast variety of cheap athletic wear, but it has had a less beneficial impact because of its poor worker rights and the negative image it has given America in developing foreign countries.

Nike is an American company that was founded on January 25, 1964 under the name of Blue Ribbon Sports by Bill Bowerman and Phil Knight. It officially became called Nike, Inc. on May 30, 1978. Nike is known for its apparel in the sports

After all, the foundation of Nike was to undercut that of domestic suppliers and producers of like offerings from the on-set. Of course, as we will discuss throughout the remainder of this writing, the negative outcomes of this effort were many and highly impactful to the corporate social barometer, including many findings of underage labor, mis-treated and under paid workers, and poor compliance to general business practices and corporate