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A Rhetorical Analysis Of A Sports Commercial

745 Words3 Pages

Nike is the biggest and most popular company when it comes to sports, closely followed by adidas. Nike releases many commercials in order to stay on top of their business and bring in more money. One of the best soccer related commercials they have made is ¨Winner Stays On¨.It is a sports commercial made in attempt to attract more people to purchase their soccer gear. This commercial could appeal to any soccer player or aspiring professional athlete because it revolves around the game of soccer they are playing to determine which team gets to stay. The phrase winner stays on is commonly used in all sports as a way of competing against each other. The commercial uses many methods like the use of pro soccer players, good editing, variety of camera angles, music, humor, skills, and a storyline to …show more content…

It continues the flow of the commercial and game and also shows how well any player can do if they are wearing Nike products. At the very end of the commercial, after the kid makes the penalty, everyone is celebrating the goal and white text comes on the screen that says risk everything. This is implying that anyone can be great at what they choose to do if they take risks. The concept of him playing as himself throughout the game and then scoring the game winning goal gives the viewers a feeling that they could be like him and play with all the stars if they wore Nike apparel. Nike´s creative use of humor, music, a variety of camera angles, and many other techniques make this commercial effective. This commercial was released during the 2014 World Cup, which made it much more effective due to a larger amount of soccer players and fans watching tv at the time. More direct product advertisement could have helped Nike make more profit off of their new products. Also, using pro women's players could have helped, as it connects to a broader

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