Nike Core Competency

INTRODUCTION Nike has became one of most recognizable companies in the entire of world. For now Nike is the most popular brand in and not in America, but throughout the whole world. Other than that, Nike offers all the athletic shoes, clothes and other accessories one would need to wear in their certain sport. Nike‘s competitive market has expanded and dominated in the international business. Nike disburses TV advertisement during professional and college sports events.

America’s Overlooked Economy The United States is known for training world class athletes. America comes out on top when our athletes compete on the national level. Likewise, this is the case when David Brooks defines our current economic standing. “Is Our Country as Good as Our Athletes?” By David Brooks provides why our economy is just as dominant compared to our athletes. The persuasive article educates the American people when Brooks uses examples of logos, rhetorical question, and tone to explain how our economy is thriving similarly to our Olympic athletes who are bringing home the gold.

The studies were about Tiger Wood’s impact on Nike’s sales and how the celebrity endorsement affects the consumer’s utility during the endorsement period. For example, the statistical data demonstrated that Nike earned approximately $176 million in extra revenue during Tiger Woods’ endorsement period. Especially, Nike golf balls were sold additional 1,416,000 each month when Tiger Woods was under a Nike’s contract. This showed that the celebrity endorsements lead to the higher sales and this can become a firm’s greatest promotional strategies. However, Wood’s scandal caused negative publicity to consumers and endorsers; they began to cut ties with Tiger Woods.

We use Pathos when we talk about how you’ll be able to look good in Spikes while also playing your best. It makes you feel like if you had Spikes then you could be a better athlete or make more friends. We use Logos when we talk about how we sold 10 million bounce shoes the previous year. It makes people know that we are a well-known brand and that

Reasons I think Cardone has had such an impact on the decisions throughout the last couple years, is because Grant Cardone is an idol of mine, who just happens to be a very successful Entrepreneur and international sales expert; with a net worth of over 100 million dollars who 's is not exactly an average everyday person. The first inspiration I recall about 10x is when Cardone says “Average doesn 't work in any area of life” (Cardone 101). I agree with this statement because I cannot set average goals after reading this book, I realized this

The NCAA is understandably satisfied with the continuous growth of its’ revenue each year, yet the problem they face of having people accept that “student-athletes” are just amateurs is growing as well. “More money, more problems” by The Notorious B.I.G is seemingly fitting in this exact situation. Amateurism took its role in the early 1900s when the NCAA was formed to protect student-athletes from the potentially dangerous and exploitive athletic practices during that time in history (NCAA, 1906). The first intercollegiate football contest between Rutgers and its’ close neighbor

The consequences are too dire to ever accept that: President Obama and his party will set a record of being the first modern president ever to leave office without a single calendar year of three percent economic growth.” (GOP 3). This quote is showing the enormous rate of growth our economy is experiencing. This is great because a strong economy leads to a strong government which also contributes to the American Dream. It also contributes to the moral “slow and steady wins the race”. This is because as America, and as a whole, we have waited a very long time to improve economy, and with hardwork and perseverance we did.

Michael Jordan is the perfect example of what society’s definition of success is. He came from nothing, failed a few times but kept pushing, and then he became the greatest of all time. Just as famous boxer, Floyd Mayweather has pushed for his success. The difference between the two, is what they give. Michael Jordan has donated over 15 million dollars of his own money because of his belief that giving turns a negative situation into a positive situation.

Nike company is the largest sport wears and shoes that are most successes in the world. This company survive most 10 years and it still can attract theirs own consumers in the entire world. This company always come out with the new ideas and design for theirs product. Besides the glory of Nike company this is because of the management of the company and the manager that have theirs own strategic how to manage theirs employees. Nike company in the entire world that are located in Americas, Asia, Europe, Africa and Middle East countries.

Competitive bodybuilders are astatine their all time largest, finding new ways to increase muscle size as well as finding this can be a career choice. In the 1980′s we had the chance to see steroids come to the light and put a black eye on the sport of bodybuilding. The physiques improved due also to advances in training and strategies. We saw Lee Haney win seven Mr. Olympia awards with his physique around 240lbs and be bigger than any other bodybuilder at that point where we now see many pushing close to 300lbs. When Haney retired helium had beaten down Arnold’s records and many believe to be the largest name in bodybuilding.