Nike Core Competency

INTRODUCTION Nike has became one of most recognizable companies in the entire of world. For now Nike is the most popular brand in and not in America, but throughout the whole world. Other than that, Nike offers all the athletic shoes, clothes and other accessories one would need to wear in their certain sport. Nike‘s competitive market has expanded and dominated in the international business. Nike disburses TV advertisement during professional and college sports events.

America’s Overlooked Economy The United States is known for training world class athletes. America comes out on top when our athletes compete on the national level. Likewise, this is the case when David Brooks defines our current economic standing. “Is Our Country as Good as Our Athletes?”

The studies were about Tiger Wood’s impact on Nike’s sales and how the celebrity endorsement affects the consumer’s utility during the endorsement period. For example, the statistical data demonstrated that Nike earned approximately $176 million in extra revenue during Tiger Woods’ endorsement period. Especially, Nike golf balls were sold additional 1,416,000 each month when Tiger Woods was under a Nike’s contract. This showed that the celebrity endorsements lead to the higher sales and this can become a firm’s greatest promotional strategies. However, Wood’s scandal caused negative publicity to consumers and endorsers; they began to cut ties with Tiger Woods.

We use Pathos when we talk about how you’ll be able to look good in Spikes while also playing your best. It makes you feel like if you had Spikes then you could be a better athlete or make more friends. We use Logos when we talk about how we sold 10 million bounce shoes the previous year. It makes people know that we are a well-known brand and that

The first inspiration I recall about 10x is when Cardone says “Average doesn 't work in any area of life” (Cardone 101). I agree with this statement because I cannot set average goals after reading this book, I realized this

“More money, more problems” by The Notorious B.I.G is seemingly fitting in this exact situation. Amateurism took its role in the early 1900s when the NCAA was formed to protect student-athletes from the potentially dangerous and exploitive athletic practices during that time in history (NCAA, 1906). The first intercollegiate football contest between Rutgers and its’ close neighbor

The consequences are too dire to ever accept that: President Obama and his party will set a record of being the first modern president ever to leave office without a single calendar year of three percent economic growth.” (GOP 3). This quote is showing the enormous rate of growth our economy is experiencing. This is great because a strong economy leads to a strong government which also contributes to the American Dream. It also contributes to the moral “slow and steady wins the race”.

Michael Jordan is the perfect example of what society’s definition of success is. He came from nothing, failed a few times but kept pushing, and then he became the greatest of all time. Just as famous boxer, Floyd Mayweather has pushed for his success. The difference between the two, is what they give. Michael Jordan has donated over 15 million dollars of his own money because of his belief that giving turns a negative situation into a positive situation.

Nike company is the largest sport wears and shoes that are most successes in the world. This company survive most 10 years and it still can attract theirs own consumers in the entire world. This company always come out with the new ideas and design for theirs product. Besides the glory of Nike company this is because of the management of the company and the manager that have theirs own strategic how to manage theirs employees. Nike company in the entire world that are located in Americas, Asia, Europe, Africa and Middle East countries.

In the 1980′s we had the chance to see steroids come to the light and put a black eye on the sport of bodybuilding. The physiques improved due also to advances in training and strategies. We saw Lee Haney win seven Mr. Olympia awards with his physique around 240lbs and be bigger than any other bodybuilder at that point where we now see many pushing close to 300lbs. When Haney retired helium had beaten down Arnold’s records and many believe to be the largest name in bodybuilding. We now have very world figures in bodybuilding such as ruling Mr. Olympia Jay Cutler, former king of bodybuilding Ronnie Coleman and Gunter Schlierkamp who moved his way into the world of film.

This has made them an unstoppable business that is growing by the second. According to worthofweb.com, Flight Club is worth $2,092,000 and doesn 't plan on stoping. This changes the whole idea of a business. Never before has a company been built off of the success of another company and worked. These businesses are only doing so well because the shoes being sold are doing well, all Flight club does is get the shoes first and ship them for ridiculous prices.

It is a lifetime deal for him; moreover, it has seen him break Nike sponsorship record. It is known that Nike has never made a great deal for a longtime with single athletes but here he is with a profitable deal from them. In addition, The Company was glad and ready to agree to his terms as it will boost their business and its

But what makes Jordan superior is not only his on court success but also the success he has had off the court. Jordan has his own shoe brand (Air Jordan) and each year he earns an estimated amount of $60 million dollars(forbes.com). Jordan is also the owner of the Charlotte Hornets. His success of the the court shows his determination to stay successful and also to not go broke like many other retired NBA players or professional athletes. Kareem is not as successful as Jordan is off the court but he still has a little bit of success in his new life.

According to Hosick (2014), “Due to Penn State University’s significant progress toward ensuring its athletic department functions with integrity, the NCAA… eliminated the schools postseason band… and will return the full complement of football scholarships” (para. 1). Through the efforts of the university to act with integrity, comply with their athletics integrity agreement, and make sound ethical decisions, many of their sanctions were lifted early. This helped them financially, as the football team generated $6 million dollars from their post season bowl game in their first year of eligibility (Carlson, 2015). The department acting with integrity and good ethics has directly led to a substantial income source for the program. All athletic departments should act with integrity and sound morals even if significant financial compensation is not directly correlated to their

Lebron announced he was resigning with the Cavaliers in 2014( Smith 1 ). Lebron James has great speed and strength that makes him one of the most valuable players in the NBA. Aside from his basketball career on October 6, 2004 Savanna Brison gave birth to Lebron James Jr( Hill 34 ). He was also a member of the U.S. Olympic team and won gold medals in 2008 and 2012( Smith 1 ). On January 1, 2012 he became engaged to get married to Samantha Brison.