Nike Entrepreneurship And Business Analysis
Entrepreneurship and Business Planning
About Nike Company : Nike is American multinational corporation which was founded on Januray 25, in 1964 as Blue Ribbon Sports and in 1971 offically became Nike. Founders are Philip H. Knight and Bill Boweman. Headquarters of the company are in Washington Country, Oregon. Today Nike is one of the most popular company for supplying of athletic shoes and apparel and a major manufacturer of sports equipment.
1 Creating a New Business
Philip H. Knight went to Japan in 1962 to visit Onitsuka Tiger Co., manufaturer of an Adidas and introduce himself as leader of Blue Ribbon Sports company which didn 't exist. Knight convinced Tiger that his firm is the best choise for import theirs shoes and
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Cost of sales 4,261
Gross profit 3,721
Demand creation expense 897
Operating overhead expense 1,583
Total selling and administrative expense 2,480
Interest expense (income), net 9
Other expense (income), net 3 ncome before income taxes 1,229
Income taxes 267
NET INCOME $ 962
Exhibit 1 (Hall & Leonard,
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