Threats Of Nike

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Understanding The Impacts, Risks and Opportunities The journey to integrate sustainability deep into NIKE has required them to show how it supports their company strategy, creates value for stakeholders, mitigates risk and makes their business more resilient. To do this Nike must understand their business and its impacts, so they can make informed decisions that will bring about the greatest change. Nike also must consider the connectivity across all areas, as a decision in one area may have unintended consequences or enhancements in another. They take a broad view, as they recognize the impacts from their directly controlled operations are a small part of the total system. An important factor is Nike 's outsourced manufacturing model, which…show more content…
Reducing materials-related impacts is among the strongest levers Nike have for improving their overall environmental performance. However, it’s challenging to reach far upstream into their value chain and influence the behavior of companies and individuals over which they have no direct impact. Therefore, Nike focus on product design, an area they do control. Decisions they make in the design phase determine the majority of a product’s environmental impacts, and can have exponential effects up and down our value chain. These impacts are embedded in the creation of materials, from how much they weigh to transport, to how much water and energy is used in washing them, to what is left when a product’s useful life is over. However, Nike 's materials decisions are limited by what materials are available and their expected performance attributes. So, They also seek to understand and engage others who play critical roles in the process of developing, creating and bringing materials to…show more content…
Nike Flyknit technology revolutionizes the age-old craft of shoemaking by knitting the shoe upper with individual strands of yarn, which drastically reduces manufacturing waste and materials compared to traditional cut-and-sew methods while providing strength and support where it’s needed most. The Flyknit Racer’s laces are 30% recycled polyester, the upper is colored with water-based inks, and the sock liner is made from recycled materials. They also use 100% water-based adhesives in the midsole and outsole to reduce the use of volatile organic compounds. They’re only just beginning to see the potential for Flyknit and they plan to increase use of this technology in the coming

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