Nike Ethos Pathos Logos

Every generation has that “one athlete” that defies all boundaries and expectations of their respected sport. The player that you pass down stories about to your children, grandchildren, and even great-grandchildren. The player that you appreciate how privileged you were to be able to watch them play day in and day out and grow with them throughout their careers. For most, these athletes have redefined every facet of the sport they associate with, and for millions of soccer fans around the world, Abby Wambach is the person that has become that athlete. Recently in the light of Wambach announcing her retirement from international soccer, Gatorade released a commercial that was felt around the world by millions. The commercial entitled, “Forget

On February 19, 2010 Tiger woods, a well-known golfer, took to the stand in front of a small group of family members, cameras, and media personalities. The subject of the press conference was to apologize for the cheating spree that he went on while married to Elin Nordegren. Woods took to the stand bearing multiple pieces of paper which he read directly from. During the speech he carried no pity for himself but at the same time asked the media to respect his privacy and allow him to make the changes needed in his life. From that moment on, the criticism, mockery, and foolish jokes began to surround Woods and his family.

First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade

Advertisements are a medium that exist to persuade their audience into either buying a product or supporting and idea, and they do this using the rhetorical appeals of ethos, pathos, and logos. Ads that are memorable and successful in swaying the viewers usually make use of all three appeals to support their message; the BCSPCA’s message on animal cruelty does just this. The BCSPCA uses a well-structured advertisement to apply the appeals of ethos, pathos, and logos to persuade viewers to support their cause of fighting animal cruelty.

The art of effective or persuasive speaking or writing is called rhetoric. Taking someone from a certain thought, point-of-view and pointing them towards another conclusion. Rhetoric began as a civic art in Ancient Greece where students were trained to develop tactics of oratorical persuasion, especially in legal disputes. A key role in business, persuasion, for people to understand your viewpoint and agree with you, especially when selling a product. Knowing how to convince people of your perspective is a valuable skill. There are three main elements to rhetoric. Logos, which means logic, Ethos, the use of ethics or image, and Pathos, the use of emotion. “Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible.” said Aristotle. (European Rhetoric)

On April 10th 2016, Nike released an ad tilted “Nike Athletes Salute Kobe Bryant” a couple of days before his final game in the NBA. The purpose of the advertisement was to the honor the end of a legend in Kobe Bryant. The ad deviated away from the usual Nike genre. By using other athletes, buzzwords, lighting, and allusions, Nike creates a unique ad for the retiring Kobe Bryant to be remembered by.

The documentary The Corporation directed by Mark Achbar, Jennifer Abbott and Joel Bakan shows the influence of corporations in today’s society. It allows its audience to create their own opinion and debate concerning the role of corporations, it analyze the nature and the impact of its modern business.

The brand designer, Walter Landor, states that “ Products are made in the factory, but brands are created in the mind”. Landor’s companies have designed many logos that are bold and thought provoking (for example the Fedex logo) and the simplicity of each one is what works so well. My understanding is that branding is a unique name, design or logo that companies use as an identifier to distinguish their products or services from others in the same market place, designed to attract the attention of customers and instil loyalty in the product.

Michael Jordan, has scored more points (5,987) in the playoffs than any other player in the history of the NBA. There are many facts and statistics that one could site in regard to basketball, but I believe that this one is the most important. The playoffs are when it counts. A team could win every single game in the regular season, but if they slip up even a little in the playoffs, all those regular season wins become obsolete. That is why Michael Jordan being the all-time leading scorer in the playoffs marks him as the best player to ever play the game. Being the one who did the most when it mattered the most qualifies you as the best. Combined with the fact that he won all six of the times he appeared in the NBA Finals,

The creative piece presented was written to respond to major themes developed in the film Blade Runner (1982). One of these themes presented is the moral issue regarding the creation of synthetic humans. To address this the topic question “The real or synthetic: do we even care?” was utilised.

I have always loved this community, and for some reason, I cannot put my finger on it as to why. However, this new theme you have just makes it so much better. Here 's the thing, I dislike dark themes. However, the way you have everything layed out and how the colors just complement each-other, I am loving what I am seeing. The first thing I notice is the background of the header along with the very professional looking logo, very well done! Something I novice is just how professional and clean cut the logo is, which is probably the biggest thing webmasters overlook. However, you have done it very right here and it is very nice to see. Another thing that was quick to be noticed was the loading speed of the pages when I was clicking around before

Before he ever set foot on a professional basketball court LeBron James signed a contract with one of the most iconic sporting goods stores, Nike. This was one of the largest deals in the history of Nike, which would affect both Nike and LeBron for the better. Nike, founded January 25, 1964, is a sporting goods store that sells athletic footwear and clothes. They were very successful with selling these items and were known for sponsoring the best athletes in the world. For example in the past they have sponsored Cristiano Ronaldo, one of the greatest soccer players to ever play, and also one of the most popular tennis player in the world, Roger Federer. This is only fraction of sports athletes that Nike has sponsored. When Nike sponsors athletes

In the commercial aimed at the United States, you first see Roger Federer practicing tennis. They also show the Mercedes Benz car driving in a different shot. While showing this a voiceover mentions some inspirational words. He starts by saying: “When you’ve been at the top of your game for so long, how do you stay there? You do it by continuing what got you there in the first place.” You see the car driving around in a vibrant city at night. And Roger Federer running, and jumping rope in a stadium. Then the voiceover says: “A commitment to being the very best. Pushing yourself further, reaching ever higher.” Then you can see Roger Federer driving the Mercedes Benz. And then they show a close up on his face and he mentions: “The best is always

Michael Jordan, LeBron James, and Kobe Bryant are known as some of the greatest basketball players to every play the game. They all have something in common, other than being great basketball players, they are also sponsored by Nike. Nike and Adidas are equally popular but one of them is greater. Marketing is extremely important because it leads to selling products and makes Nike’s products more desirable to other companies. In 1978, the name Nike came from the Greek goddess of Victory. The logo is the Swoosh; its trademark tag is “Just do it”. Nike’s main markets are basketball, running, and the main focus is on the U.S. market. Nike leads in terms of athletic sponsorship, advertising, and marketing. Nike is very competitive in products and new things that come out in America. The Adidas Logo is three stripes, consisting of the three parallel bars. Adidas’ focus is on the people and the soccer, tennis. Adidas main marketing is people can buy their product.

Rather often we hear in the news about unprofessional behaviour in sports. As a result, the sport as well as the sponsorship is affected in a negative way. Sponsors are afraid that their brand will be associated with something negative like doping, because initially all they want is positive publicity. Due to this, a couple of years ago the Rabobank decided to stop with the sponsorship of male race cyclists. After being one of the major sponsors, the Rabobank made this decision because of the shocking doping case against cyclist Lance Armstrong. But what are the consequences that Lance Armstrong has caused for the advertising market of sponsors?