Nike Five Forces Analysis

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Nike is an incorporated company that operates primarily in the footwear industry. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. CEO and President Philip Knight runs Nike, Inc. Mr. Knight co-founded Blue Ribbon Sports in 1962, which officially became Nike in 1978.
A strategic audit of Nike Inc. and its wholly owned subsidiaries was conducted by gathering the company 's financial data, press releases, industry information, company history and current projects. After the data was collected, it was analyzed and a SWOT analysis was conducted for Nike to reveal strengths, weaknesses, opportunities and threats Nike has as a company. The footwear industry was analyzed using Porter 's Five Forces model.
Nike aims to bring inspiration and innovation to every athlete in the world - and it considers everybody to be an athlete! As a high profile, industry-leading sports company, Nike continually strives to keep itself at the forefront of product innovation and design. Through extensive research and development, the Nike Free shoe
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Besides, based on the survey, there are 12% of the customers prefer Nike because of its reasonable price. 16% of the customers prefer Nike because of its durability. They think that Nike can last longer than other brands. 18% of the customers choose Nike because they feel that its product is comfortable and Nike has good reputation. Besides that, 17% of the customers are attracted by its trendy design. 19% of the customers choose Nike because Nike has good quality. In conclusion, there are several reasons that the consumer go for Nike. The reasons are its price, durable, comfortable, good reputation, trendy and good quality. Nike Company should do the marketing research to get the consumer’s opinion to improve their product. In addition, the company should add new features to attract more customers to buy their product. New features can expand the scope of the product and may develop a new
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