Nike Greek Mythology

Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself." Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials. Pathos is used to manipulate the viewers emotionally and uses words of emotion. Ethos, unlike pathos, is a more

Athena, from the root Athens, is the Greek virgin Goddess of wisdom, courage, inspiration, civilization, law and justice, strategic warfare, mathematics, strength, strategy, the arts, crafts, and skill. Athena is a interesting goddess who has a peculiar family history, many interesting symbols and representations, and some legendary stories.

I chose the goddess Artemis (in Greek mythology), also known as Diana (in Roman mythology). While I tried to research this topic on Artemis, I have found many websites with lots of great information. And I found one book called Myths of the Greeks and Romans by Michael Grant. My goal for this paper is to try and inform you more about the great Artemis/Diana.

The overall community of people tend to relate to Nike as well established and a trust worthy brand. (Bedbury 2002) states in a study that “the brand idea is no longer confined just to packaged consumer products”.

The Wonder Woman film avails a rich source of opportunities for discussion of the impact of classical mythology on contemporary media. Diana of Themyscia belongs to the Amazon tribe of mysterious warrior women as described by Greek myth tales. The background of the origin of this warrior tribe in the film is a conflict of divine proportions among Greek gods.

In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers. Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos.

In this essay you have learned that nike is the goddess of speed, strength and victory. She was the daughter of Pallas and Styx. She was also a messenger for the gods. During the Titanomachy conflict, she was the chief charioteer. She honored individuals who won competitions in athletics, theatre or music and also cities and states that won battles or wars. She had wings, and a palm branch in her right hand. Nike is portrayed of building a trophy, or hovering with outspread wings over the victor in a competition. Zeus also protects her from her enemies. Today she is pictured in a shoe brand, missile system, on the olympic medals, trophies, on hood ornaments, and University logos. She also carries a wreath that reminds us that she is the goddess of victory and is ready to put the wreath on someone's neck if they win. She was represented in statues and paintings as a woman with wings, dressed in billowing robes, with a wreath and/or a palm branch in her outstretched hand. Nike would fly around battlefields, rewarding the victors with glory and fame, symbolized by a wreath of laurel leaves. Overall I think that Nike is a pretty cool god. I recommend reading on him and the other

is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world. Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

Nike is the market leader of sports footwear and apparel industry. Nike ‘s high-performance athletic gear is mostly targeted at professional athletes in categories such as soccer, basketball, running and etc. Nowadays, teenagers and young adults who participate in fitness activities are also targeted largely in sales strategies.

Women in ancient Rome, much like other places during this time, were not treated equal to men and had to work even harder than men to get noticed. However, a few Roman women did go down in history as great influencers. A women was saw as the housekeeper and the caretaker of the children. Although women were not considered important to the Roman empire, they were crucial for Roman life and made an impact on the ancient world.

The Mini Case manifests that Nike’s core competency is to create heroes. Nike spends over $1 billion per year sponsoring athletes, and transfer its brand image via celebrity effect. Nike sponsoring athletes who with huge potential, or even from disadvantaged backgrounds (Rothaemel, 2015). Those people’s success stand for “impossible to possible”, Nike impressing its customers that everyone can become a hero by these inspiring stories.

Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.

Originally established in 1964 by Phil Knight and Bill Bowerman as “Blue Ribbon Sports”, NIKE adapted its current name in 1978 as suggested by Carolyn Davidson, a college student. They also employed her to design the new NIKE logo, paying her only $35 for the rights to use it. Although Phil Knight was not initially fond of the logo, it is one of the most recognisable designs throughout the world today. Along with the new logo design came a new stream of success. They went from $10 million to $270 million in sales4 in the late 70s and are worth billions today

Nike is a company that manufacturing, designing, developing and selling about the footwear, apparel, equipment, accessories and services. The location of where the Nike headquartered is in Beaverton, Oregon which is in the Portland metropolitan area. It is one of the world 's greatest producers of athletic shoes and apparel and manufacturer of sports equipment. The company was founded in January 25, 1964 which was named as Blue Ribbon sport by then changed the name to Nike in 1978 which was taken from the name of the Greek goddess of victory. It repetition has been known world widely.