If you have ever heard of the athletic brand Nike, you probably don’t know who it is named after. It is named after a winner. That winner is the greek goddess Nike.
Nike is a flying goddess and is the champion of Victory, Speed, and Strength. Nike liked to fly around the battlefields to award the winning team. Nike and and her siblings were close friends of the god Zeus. According to an old story, Styx brought them to Zeus while assembling allies for the famous Titan War. Nike is apparently the daughter of Titan Pallas and the greek goddess Styx and the sister Kratos (Strength).
Nike’s real name is Victoria, of course this is similar to the word “Victory”. As Nike is one of the most famous gods/goddesses, it is weird that Nike does not have many mythology stories written about her. When Nike does have her own story, it is usually mixed with tales of the greek goddess Athena, the goddess of War and Strategy. Athena and Nike were said to be the only greek goddesses to stand by the main greek god, Zeus.
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It is said when she and Athena were the 1st goddesses to join Zeus in the Titan War. Nike and her siblings were usually pictured sitting besides Zeus on his throne as helpers. As a reward, Zeus gave Nike a golden chariot to ride Zeus’s troops into War. This scene is often depicted on a Greek Vase.
From this point on, there isn’t much to say about the almighty goddesses Nike. From here on, Athena really takes control of the helper duties and Nike almost fades into the background. But let’s not forget the wonderful and beautiful goddesses Nike. Just Do It! Oh wait……. I think that’s the wrong
Athena, from the root Athens, is the Greek virgin Goddess of wisdom, courage, inspiration, civilization, law and justice, strategic warfare, mathematics, strength, strategy, the arts, crafts, and skill. Athena is a interesting goddess who has a peculiar family history, many interesting symbols and representations, and some legendary stories. Athena is the daughter of Zeus and Metis. Zeus had many children, and Athena’s siblings include: Ares, Apollo, Artemis, Aphrodite, Hermes, and Dionysus. Athena was Zeus’ favorite child.
Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.
In this essay you have learned that nike is the goddess of speed, strength and victory. She was the daughter of Pallas and Styx. She was also a messenger for the gods. During the Titanomachy conflict, she was the chief charioteer. She honored individuals who won competitions in athletics, theatre or music and also cities and states that won battles or wars.
Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.
People are going to desire that same shoe or product. Nike creates a idea in the audiences mind to go get the shoe that the celebrity is wearing. Nike draws consumer in with role models. Nike ethos is very effective towards the
The Wonder Woman film avails a rich source of opportunities for discussion of the impact of classical mythology on contemporary media. Diana of Themyscia belongs to the Amazon tribe of mysterious warrior women as described by Greek myth tales. The background of the origin of this warrior tribe in the film is a conflict of divine proportions among Greek gods. The battle is between the divine forces that one would seemingly study more so how Zeus the king of Gods is portrayed.
Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.
is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world.
Zeus cheated on his wife Hera with Leto and that’s how she was born, with a twin brother named Apollo (Artemis). She was born in the island Ortygia, where her mother was being hunted by Hera (Artemis). Artemis also helped her mother give birth to Apollo (Artemis). Artemis asked her dad to give her eternal chastity and virginity and devoted herself to hunting and nature (Artemis). She is the protector of nature,
Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.
In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and
NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .
The type of market my paper is concentrating on is known as a monopolistic competition market. The first characteristic that differentiate a monopolistic competition market from the other 3 markets is that in a monopolistic competition, there are many sellers which would lead to competition between the firms to sell their products. The second characteristic is that monopolistic firms are relatively small, which can result in either new firms to enter the industry or firms that are existing to exit the market. The third characteristic is that the firms in the monopolistic market sell products that are similar but are slightly different compared to other firms in the same market. The last characteristic is that the firms in a monopolistic market
Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.
The psychology behind the design of their logo such as the colour scheme to evoke our feelings, the simplistic design of the “swoosh” created out of just two curved lines showing minimalism at its best, and the symbol of the “swoosh” to suggest motion and speed and the wing of a fierce Goddess explains why NIKE is one of the most well-known sports manufacturers worldwide. A strong identity design is more important than the quality of the products they produce in terms of reaching a variety of consumer