Nike History Essay

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Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.
Nike started
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Nike had targeted $12 billion in sales by the year 2000, And all this started from the back of a…show more content…
In 1990 Nike was alleged to have paid tens of millions of dollars into a private swiss account outside of the 160 million dollar sponsorship deal with Brazil, for the FIFA Cup ,that was already going through effect. This caused a huge uproar for the company accused of bribing officers that were put in charge of the deal. Nike denied ever having a part in that deal but this incident would come back as a recurring nightmare for the most influential Sportswear
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