Nike Swoosh Logo Analysis

Swoosh” logo symbolizes the wing in the far-famed statue of the Greek Goddess of victory, Nike, who largely influenced countless brave warriors5. Other folklore suggests that, a Greek would say, “When we go to battle and win, we say it is Nike.” The original mark was termed as “the strip”, but it was later referred to as “Swoosh”, as a reference to the fibers used in Nike shoes. It was registered as a trademark in 1995 and has since become the exclusive corporate identity of Nike Inc.

Colors of the Nike Logo
The Nike logo has traditionally used the red and white color palette. The red color exemplifies passion, energy and joy, whereas the white color stands for the nobility, charm and purity of the Nike brand.

Font of the Nike Logo
Until 1995, the Nike logo featured the company’s name using Futura Bold typeface in uppercase characters

Well padded and cushioned, they provide a tremendous level of comfort to the wearer and reduce the strain to his feet while playing.
Lightweight: This attribute is in line with the two described above. A lightweight shoe provides greater mobility and eases the pressure on the feet of the wearer.

Durability: People purchasing a pair of shoes at such a high price often feel that they have made an investment. They would obviously want to see their shoes last a long time. To prove this point we draw the example of the authors of this marketing plan. All of us own a pair of Nike’s and have been wearing them for well over two years – a symbol of the durability of Nike shoes.

Style: Nike’s designs are considered to be the most stylish in the industry and beat all others as far as looks are concerned. Attractively packaged, it is a delight to bring a pair home. Add to this the “Swoosh” – the most recognizable symbol in sports and you have a product that would give the user a definite sense of pride.

PRODUCTS
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Nike