Nike Organisation Structure

BMG317: Organisation Design Assignment

Student Name: Ryan McHugh

Q. Using Mintzberg’s typology, analyse the structural configuration of an organisation of your choice and determine the extent to which it is a good ‘fit’ for that organisation.

Every successful organisation must have some sort of organisational structure for it to be ran properly or else it would fall apart. There has to be a sense of power and order for there to be any sort of work achieved. If there were none then there would be a clash of power and the organisation would not have any positive communication, when there is an organisational structure you have a sense of order and professionalism which studies have shown leads to profit and successful results for the organisation.

is a sports company that provide all things needed in most sports, such as sporting apparel, sporting equipment and sneakers and other accessories. They have stores all over the world and as a result they have become one of the best known sports brands. It is a prime example of an organisation using Mintzberg typology. If one would look at their organisational chart, they would see how the follow in the ida of having six parts. They have the CEO, Mark Parker and the board of directors at the strategic apex, then you have the middle line of the CFO Andrew Campion and the COO Eric Sprunk, then they have operating core, with human resources, administration and leegal, sports marketing, product and marketing etc. After that they have their technostructure with their operations and technology, design and digital departments. They have a large support staff with stores all over the globe and numerous stores in each location and they have the ideology that comes with each store and factory. Having all these parts is one of the key factors for the organisations success, they know their line of power and have a good form of communication throught they entire organisation, which would be difficult considering its international success and large amount of stores and

compleys to all of these design parameters. They ensure that all of the workers in their factories are professionally trained and their staff in their stores all have previous experience in retail. They ensure that all of their employess know the role that they play in the organisation and that they play their role in the correct way, such as the staff in their stores know all of the different sports equipment that is sold in the store. They supply training courses for their employes, they hold AGM’s to ensure that the organisation understand their goals and that they are achieveing them and lastly they provide the correct size of factories to provide all of their apparell, equipment, shoes etc. and these are quite large considering the popularity of the