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Nike Organizational Strategy

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In addition to the geographical restructuring, 2009 also saw a revamp in Nike’s Corporate Responsibility department aimed at positioning the company for future growth through greater innovation and sustainable product development. The CR team, henceforth referred to as Sustainable Business & Innovation intended to continue Nike’s commitment to the environment, considered design and factory working conditions while integrating greater accountability and collaboration on topics like climate change. (Nike News, 2009, At Nike, CR = Sustainable Business + Innovation, https://news.nike.com/news/at-nike-cr-sustainable-business-innovation).
Key to this organizational restructuring was the launch of “Rewire”, a transformational approach to sustainability in the supply chain through supplier incentives, lean manufacturing, improved efficiency and innovation and a highly integrated organizational structure. Now formally a part if the innovation team, sustainable business & innovation introduced greater integration of sustainability and corporate functions through an integrated matrix organizational structure, with the SB&I leadership working closely with product design, …show more content…

As a part of this focus, Nike announced designs for implementation of an online platform to enable sharing of intellectual property aimed at accelerating green innovation through greater collaboration. This platform, based on the concept of an open marketplace for sustainable solutions was designed in collaboration with non-profit organization Creative Commons and called GreenXchange. (Nike News, 2010, Nike outlines global strategy for creating a more sustainable business,

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