1.1 PEST Analysis Political: Nike is exposure to threats in the new political shifts and eliminated the advantage from the withdrawal of Trans-Pacific Partnership (TPP). Economic: The increase global cost does impose threat to the company, but with the automation of their production process tend to overcome the issues. While Nike could enjoy the opportunity from the recent income inequality by offering lower-priced products and the global economy shift the open up new market for the industry. Social:
INDEX Page # Introduction of Nike, Inc 1. SWOT ANALYSIS OF NIKE 2. STRENGTHS a. Product Innovation b. Strong Global Brand c. Low Cost Manufacturing with Strong Cash Flow d. Global Presence and Influence e. Proficient Leadership 3. WEAKNESSES a. Excessive Dependence on Footwear b. High Prices of its Products c. High Prices of its Products d. High Advertising Spending 4. OPPORTUNITIES a. Explore Emerging Markets b. The Rise of e-Commerce Trade c. Product Expansion d. Initiatives Towards Better Environment
Introduction Nike is an American multinational corporation that is employed in the conception, development, manufacturing and worldwide merchandising and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world 's biggest providers of gymnastic shoes and apparel and a major producer of sports equipment. In addition to manufacturing sportswear and equipment, the company operates retail
Introduction of Nike According to research Nike was previously known as (BRS) Blue Ribbon Sports, Nike was founded by Phil Knight and Bill Bowerman in 1964 in Washington, United States. Bill Bowerman was an American Track and Field coach and Phil Knight is an American Business magnate at the same time a philanthropist. The name Nike was named by Phil Knight. Bill Bowerman was the one that give different design ideas of the shoe and Phil Knight handle the company business. Nike had opened numerous
Introduction Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success through
impact on its business operations and success. It is important to carry out a full analysis of micro environmental factors prior to decide corporate strategy. Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an
Social Factors Social factors include the demographic and cultural aspects of the external macro environment.(PEST Analysis n.d.) These factors affect customer needs and the size of potential markets.(PEST Analysis n.d.) The social factors include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. (PEST Analysis n.d.) Adidas must make sure that they know the traditions and culture of Singapore and the products they offer will be accepted by the
Armstrong 2014, p96） Political factors Political factors include government regulations and legal issues and define both formal and informal rules.(PEST Analysis n.d.) All the companies have to follow these rules. Some examples include: tax policy, employment laws, environmental regulations, trade restrictions and tariffs political stability.( PEST Analysis n.d.) Changes in tax policy can easily affect Adidas because the government can take action and change the policies at any time, such as taxes, quotas