1.1 PEST Analysis Political: Nike is exposure to threats in the new political shifts and eliminated the advantage from the withdrawal of Trans-Pacific Partnership (TPP). Economic: The increase global cost does impose threat to the company, but with the automation of their production process tend to overcome the issues. While Nike could enjoy the opportunity from the recent income inequality by offering lower-priced products and the global economy shift the open up new market for the industry. Social:
Nike is a prestigious brand known by millions of people around the globe. The company is a major publicly traded sportswear and equipment brand based in the united states with the company headquarters near Beaverton, Oregon. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. It is the world leading supplier of athletic shoes and apparel and is
Environment Analysis Pest Analysis is used to analysis external macro environment that offers opportunities or threats to a company (Kolter and Armstrong, 2008). The PEST analysis is all generally considered to be an uncontrollable environment which out of the company control. PEST standing for Political, Economic, Social, and Technological. Political Analysis The growth-orientated policies of the US government help companies foster the business growth. In this context, US policies offer Nike the opportunity
INDEX Page # Introduction of Nike, Inc 1. SWOT ANALYSIS OF NIKE 2. STRENGTHS a. Product Innovation b. Strong Global Brand c. Low Cost Manufacturing with Strong Cash Flow d. Global Presence and Influence e. Proficient Leadership 3. WEAKNESSES a. Excessive Dependence on Footwear b. High Prices of its Products c. High Prices of its Products d. High Advertising Spending 4. OPPORTUNITIES a. Explore Emerging Markets b. The Rise of e-Commerce Trade c. Product Expansion d. Initiatives Towards Better Environment
Introduction Nike is an American multinational corporation that is employed in the conception, development, manufacturing and worldwide merchandising and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world 's biggest providers of gymnastic shoes and apparel and a major producer of sports equipment. In addition to manufacturing sportswear and equipment, the company operates retail
goods retailers, Nike Inc. is an American multinational corporation, it designs, creates and sells apparel, footwear, equipments and accessories and other services, the world over. It majorly aims to manufacture sportswear and athletics products. And it also holds prominence in the recreational and casual clothes market. It was initially named as Blue Ribbon sports in the year 1964, later developed into Nike, Meaning the Greek goddess of victory Inc on 30th May, 1970 . In 2014, Nike was known worldwide
Introduction Nike is an American multinational corporation that is employed in the conception, development, manufacturing and worldwide merchandising and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world 's biggest providers of gymnastic shoes and apparel and a major producer of sports equipment. In addition to manufacturing sportswear and equipment, the company operates retail
Introduction of Nike According to research Nike was previously known as (BRS) Blue Ribbon Sports, Nike was founded by Phil Knight and Bill Bowerman in 1964 in Washington, United States. Bill Bowerman was an American Track and Field coach and Phil Knight is an American Business magnate at the same time a philanthropist. The name Nike was named by Phil Knight. Bill Bowerman was the one that give different design ideas of the shoe and Phil Knight handle the company business. Nike had opened numerous
Introduction NIKE, Inc. was fused on eighth September 1969, being used of worldwide advertising, advancement and outline, comprising of offering clothes, accessories, equipment, footwear and services around the world. The Company totally possesses Converse Inc., Hurley International LLC and Jordan Brand. Converse Inc. is included of offering accessories, clothes and easy footwear. For Hurley International LLC, it is comprise of offering youngster's way of life clothing, accessories and a line of
Introduction Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success through