Nike Persuasion Tactics To Develop The Air Jordan

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Executive Summary
On every continent, most people will recognize the Nike brand and symbol. This can be credited to a strong campaign that targeted a vast audience on an international level. The Nike organization can be viewed as one of the most, if not the most successful apparel company at influence a mass amount of individuals to believe that they need a product. Using a variety of persuasion tactics, Nike then went to develop the Air Jordan line which featured basketball superstar Michael Jordan. Using such a large celebrity endorsement, Nike then went on to develop the Air Jordan brand and it exploded in popularity worldwide.
Nike, Inc. was originally founded in 1964 as Blue Ribbon Sports by Oregon University track coach Bill Bowerman
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