ipl-logo

Nike Persuasive Research Paper

336 Words2 Pages

The claim that I am going to asses is if Nike is bringing inspiration to every athlete in the world. They started off as Blue Ribbon Sports selling sneakers for long distance runners out of the back of their car. They decided on the swoosh logo to represent the wings of the goddess of victory, Nike, which ultimately became the brand name. The ultimate goal has always been to inspire athletes and their key to achieving that success has been through their marketing and advertising.
The tagline “Just Do It” is known by almost everyone and is their main ad campaign they use to inspire athletes around the world. The campaign first launched in 1988 and is still successful for Nike today. The tagline works because it is both “universal and intensely

Show More
Related

  • The Kite Runner Persuasive Research Paper

    250 Words  | 1 Pages

    Assef did deserve what he got, as Hassan threatened to hit him in the eye with the slingshot in the past when they were all children, in order to protect him and Amir. Now that they are adults, Hassan’s threat to Amir has in a way, extended, to his next of kin, and Sohrab was like an extension of Hassan’s will to protect Amir, as he shot Assef in the eye when he was assaulting Amir. Assef also assaulted Hassan in the past, and Sohrab shooting him in the eye is a way to avenge his father for how he treated Assef in the past. Amir did deserve what he gets, as he was unable to muster his courage in the past and stand up to Assef, regardless of the repercussions that he may receive. In addition, Amir also distances himself from Hassan after

    Read More

  • High School Athletes Persuasive Essay

    694 Words  | 3 Pages

    While some believe that athletes should have their own choice at making a decision to go pro straight out of high school, they should not do so because they will not be able to manage their million dollar contracts respectively. Speaking of contracts, the NBA should eliminate guaranteed contracts for rookies drafted in the first round of the NBA draft. They should do this because a careless high school kid, could just go into the draft not knowing, or caring on how much they are going to make, with the lack of experience on handling millions of dollars. This is very unrepsonsibible for a teenager, and not only for the high school athlete, but also for the basketball association as well. This is because of there noncommitment to have these players

    Read More

  • Michael Jordan Persuasive Essay

    934 Words  | 4 Pages

    Did you know that Michael Jordan averaged about thirty points a game, and retired with six NBA championships. The debate between who the best basketball player of all time has been going on for many years. Two of the names that come up a lot in this conversation are Michael Jordan and Lebron James. Many of the reasons why this decision can never be agreed on is because of many things. Those things including statistics, how many NBA championships have been won, and what you have been awarded with by the league and sports analysts throughout your career.

    Read More

  • Nike Rhetorical Analysis Essay

    1846 Words  | 8 Pages

    Finally you can debate that like, in the other commercial, they used logos in the way that gave Nike products credibility because the athletes that are using their products are truly the top players of this generation, thanks to the amount of money there making to prove

    Read More

  • Nike's Rhetorical Analysis: Just Do It

    1056 Words  | 5 Pages

    Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos.

    Read More

  • Nike Use Ethos Pathos And Logos By Tom Hardy

    249 Words  | 1 Pages

    Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.

    Read More

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.

    Read More

  • Nike Vs Under Armour Research Paper

    620 Words  | 3 Pages

    When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why is this so? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies.

    Read More

  • Rhetorical Analysis Of Nike's Advertising

    580 Words  | 3 Pages

    It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

    Read More

  • Under Armour: Competitor Analysis: Nike And Adidas

    1158 Words  | 5 Pages

    Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

    Read More

  • Paragraph 3: The History Of Sneakers By Liverpool Rubber Company

    510 Words  | 3 Pages

    it states,”...famous athletes like NBA basketball player Michael Jordan turned certain brands into status symbols.” These were some of the ways that sneakers gained popularity. If a famous person wears a certain sneaker, it makes people want to go out and buy that shoe because they want to be like that famous

    Read More

  • Nike Case Study: Nike's Competitive Advantage

    784 Words  | 4 Pages

    Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

    Read More

  • What Is Nike's Competitive Strategy

    789 Words  | 4 Pages

    In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.

    Read More

  • Porter's Five Forces Model Of Nike

    2127 Words  | 9 Pages

    Nike was an early target for the very reason it's been so successful.

    Read More

More about Nike Persuasive Research Paper

Open Document