Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.
What is the name of the organization? Give a short account of the history of the company. The organization that we have selected is Nike. Originally known as Blue Ribbon Sports, Nike was started University of Oregon track athlete, Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight 's automobile.
The other advantage is the profitability: with this lower price, Nike was extremely lucrative, since they had a large profit margin to play with. Another advantage was variety: since Nike was able to produce in many different countries, they had specialized branches, and thus being able to expand its offering from footwear to apparel and garment. Having suppliers from different countries had another advantage: each of them can help Nike to penetrate in their regional market, and thus keeping a close supervision in every area in the world. Nike had factories everywhere, and this is a key to success in a
The company also focuses on advertising its products in newspapers and creating strategic partnerships (Larson, 2011). Some of the celebrities the company employs in marketing its menswear are Lebron James. Lance Armstrong, and Tiger Woods. The company also sponsors events such as The Golden West Invitational and Hoop It Up (Lee & Aiken, 2010). Nike also advertises its products on social media networks such as twitter and Facebook.
One of the main reasons to why it has become a world recognised brand is because of the way it markets itself. Nike markets itself through the use of social media such as twitter, snapchat, Facebook and Instagram. Nike also use advertisement on TV, in papers/ magazines, sponsorship of successful athletes, sponsorship of successful sports teams, media/press releases and creation of new products to market itself. Nike is an American sportswear company and is the largest sportswear company in the world with revenues of $32.2 billion. When Nike was first founded it was named as Blue-Ribbon Sports in 1964 but in 1978 it was renamed Nike which is the Greek word for
The competitor expand their categories to countries with deep their relationships with customers. 0.1 1 0.2 5. Consumer shifting to fashionable footwear 0.1 1 0.1 6. A new competitor whose sell the footwear of leisure and fashion . 0.05 2 0.1 Total Score 1 2.25 Justification of Nike key external factors.
I believe in every profit they make companies have profits in mind. Every decision is adjusted not to touch too much profit. While expanding in other countries, for Nike would have been better to create a working environment that is in compliance with her code of ethics. The company although not directly should have felt responsible for those workers that created its products. Nike should have taken full responsibility of the situation.
It is a multinational corporation that involved design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. Many high level or elite athletes and sport teams in the worldwide sponsored by Nike with some famous or global trademark such as ‘just do it’. The Nike Company more focus on Brand Jordan and Nike Brand product offerings in few key categories such as running, basketball, football, men and women training, NIKE sportswear, and action sports. When 1980s, Nike encompass many sports and regions throughout the world by expanded its product line. In 1990, Nike moved into its
When launching in India, Nike focus was on basketball and tennis and positioned itself as premium niche brand. But soon they realize that Indian target audience was more towards cricket and there was heavy competitors in market therefore it changed its strategy and made its more affordable however was still a premium brand. To globally expand, Nike applied one company owned distributor and showroom franchising strategy worldwide which made the brand to maintain its availability. Franchising is a business expansion strategy in which franchisor provides license to franchisee to use its brand name and sell the products under terms and agreements. Today, Nike worldwide has more than 700 showrooms, 45 offices in different countries outside the United States and most of the factories located in Asia and other Middle East countries including China, Taiwan, India, Thailand, Vietnam, Pakistan, and Malaysia.
SWOT Analysis - Strengths and Weakness of NIKE One of the strength of NIKE inc. is the strong brand image of the logo with the “Swoosh” or “Tick” to differentiate themselves from other sports wear brand. NIKE has been established since 1964 and over these years, the corporate instill the image of stylish, good quality and fashionable (Abhijeet 2016). Majority of the customer base is attracted by the good quality of the sports wear over the years. NIKE inc had successfully establish the well brand name with the products and services provided to the customers. The growth of the corporation and brand name had proven the statement above as the reputation of NIKE is well-know with the scope basis of world wide.