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Nike Positioning Statement

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The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world designed by Nolan Breitbarth in the 1970s with Phil knight the founder of Nike Inc. It is the leading sporting goods Company in the United States and many other countries. However, it has become the passion for everyone to use its brand products. Nike Just Do It feeling for the competition. The consumer’s perception of brand influences their buying decision in the sports industry, so Nike always has been able to position to customer’s expectation and athletic fantasy that is endorsed by real athletes. Its Products offer a wide range of choices for the individuals; from sports equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a distinct impression in consumers’ mind and differentiated its products from its competitors. Promotionally, it has continuously tried to target the world’s youth population through basketball, American football, soccer and other popular game around the world. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball and designed Jordan I, Jordan II and followed by many more. Nike 's marketing strategy is accepted to be an important

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