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Nike Rhetorical Analysis Essay

880 Words4 Pages

Everyone knows the name of the company that owns the "Just Do It" slogan and the swoosh logo. Nike is a successful company that uses motivational advertisements on social media, which contain many different rhetorical appeals to connect to their consumer. By making logical, ethical, and credible arguments through the company's advertisements on Facebook they are successful in selling their product. These rhetorical appeals are also seen through the individual positive and negative comments on social media. Nike was founded in 1964 by a college track athlete and his coach from the University of Oregon. This company, which started by selling products out of a car, now has a estimated net worth of 28 billion dollars and had been on the Forbes list for most valuable brands. Originally …show more content…

One logical argument in this ad on Facebook is that you need specific apparel and gear depending on what sport you are playing. This puts an emphasis on the importance of purchasing the distinct type of athletic wear that will help you succeed as an athlete or an everyday exercise activity. This advertisement uses pathos by making the viewer feel like if they wear Nike they too can achieve fitness goals. The use of the teenager in the advertisement makes you feel like he is an underdog, which inspires most individuals and makes the viewer believe that they can succeed. Nike is known for using many famous, professional athletes in their advertisements to achieve credibility for their brand. The ethos used in this ad is shown through the athletes and team captains that ask the teenager to join their team. For example, Mia Hamm, two-time Olympic gold medalist and FIFA World Cup winner recruits the boy to play soccer with her and her team. These athletes help sell Nike's product and make the consumer believe in the quality of the

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