Nike Rhetorical Analysis

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Nike was founded on January 25, 1964. It’s a multinational corporation that has occupied itself with developing, designing, and manufacturing athletic footwear, apparel, equipment, and more. Nike is known to be the largest manufacturer of athletic wear and footwear. Now, living in a household full of girls you were prone to seeing a million shoes scattered around the house and opening our closets was like opening a door to another world. They were filled to the max with clothes. Personally, I was never really much of a girly girl. I never wanted to wear flats or sparkle shoes. I wanted something I could move around in. That’s where Nike came in handy. Nike has been known for their persuasive and motivational commercials and slogans. One…show more content…
They both convey the message of being able to keep your head up and to achieve your goals. In “What’s your Motivation?” the audience sees a young boy getting up before dawn while everybody is fast asleep in their beds. One sees him strive for improvement because he was told to quit and the coaches never noticed him. The boy uses this as his motivation. There is dedication and commitment to what he is doing. He’s trying to keep himself one step ahead of everybody else. Then, we have “Women in sports”. During this commercial girl athletes were told that they weren’t good enough. That they should give up and stop trying, but they said no. They said men might be stronger, faster, and larger, but that's not all there is to being an athlete. So, they kept going. Also, they explain that it doesn't matter what other people think. All that matters is how passionate you are to achieve your goals. Both commercials use pathos to capture their viewers…show more content…
The viewer knows this because one can see the effort the young boy is putting in to workout and improve, by waking up early, running and practicing by himself. It shows hard work is needed to succeed. Which is considered to be a logical fallacy as well. “Hard work is needed to succeed” is an appeal to authority and anecdotal because this kid tells us about a personal experience or story and it is proof that hard work will pay off, but although he claims the argument to be true the evidence may be false. Now, there is no humor in the commercial, which can be seen by the boys dialogue, actions, and even the black-and-white color. The commercial is to be taken seriously. This persuades the viewer because Nike is promoting hard work and claiming people can be successful if they have
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