Brand equity of ESPN is about what customers think and feel when they come across the marks of a particular brand. Since the beginning, ESPN has been conscious about building its brand equity in the market through strong customer loyalty, brand quality, awareness and recognition. ESPN has been serving to trigger the feelings and attitudes of consumers towards the organization. Such an attitude for ESPN is dependent on the consumers’ experiences while attending a game, watching a game on TV or watching highlights on ESPN’s sports center. One of the contributing factors to the high brand equity and brand value possessed by ESPN is the commitment and connection that fans have towards the network.
Nike uses a lot big star athletes in their advertising . Big name player like LeBron James, James Harden , Kevin Durant ,Kobe Bryant and Derek Jeter. These athletes are world known people that the youth looks up to as role models. Nike creates a strong ethos by adding big name stars that are respected and look up to. The Audiences may look at Kobe Bryant's ad and see that arguably one of the best shooting guards in the NBA wears nike shoes.
Above has mentioned that the increasingly of the followers in their official pages such as Facebook has frequently update the content and latest product to potential customers. Target are attempt to expertise tools and applications that not only facilitate interaction among online friend-networks, but also wish to transfer these particular groups into a new opportunities for retail transactions, such as enter Target’s “Give With Friends” Facebook app, has newly launched. The easy to use app allows Facebook friends to pool their resources and give a gift card to other lucky friends. It was just a simple perception that has merged the social priorities of Facebook with an obvious retail benefit for Target.
The online networking environment is anything but difficult to apply and to achieve the achieve client. These advantages give persons comfort to accomplish what they are looking for. Individuals have a tendency to put stock in what their companions suggest. Facebook, Twitter, or My space is the most Prominent online networking website that individuals share their way of life, stories..., or even where they went for get-away. Posting data could lead their companions to do likewise or utilize their data to
Diversity genre games like first-person shooter (FPS), strategy and more able to attract consumers to buy their products. After that, the situation is the most attractive in the Facebook platform is the oculus rift they always hold Oculus Community Game Night. In this way each user can assemble the products Oculus massacred along the Rift Oculus give an idea, turned a brainstorm to improve product from Oculus Rift. This is official Facebook of Oculus Company
It is a good way to market and to find out ones target market and is one of the only ways to communicate directly with potential customers. These personal interactions help to build brand loyalty among customers. Costco would also be able to see what customers are saying about their products and find inspiration for new ideas or improvements that would otherwise be missed. With over 600 million active users, Facebook can be used to communicate with a massive audience of potential customers. Costco could use their Facebook page to advertise their products, introduce new products, keep customers up to date on sales and other in-store events coming up.
McDonald’s invests a lot of its time and effort in maintaining their twitter account. It has 995,000 followers and posts several updates each day to keep their consumers entertained and informed about their products and offers. McDonald’s uses the hash tag # in order to promote their contents. For example:- “this past fall McDonald’s unveiled a new menu item, Mighty Wings, and decided to promote it by creating a mystery involving NFL players Joe Flacco, Colin Kaepernick and Victor Cruz across both television and its social channels. McDonald’s kicked off the campaign on television and provided branded hash tag #MightyWings for people to follow along on social.
What is your competitors strategy to promote their product? d) Place Place refers to the position of product to be sell to customers. It is important to catching the eye of customer and making them easy to get the information and buy our product. We need to identify the best place to promote our product.
Facebook needs to give them the confidence that their adds are not just spread over the globe for the people to see but also to reach the main target audience, the audience that 's really interested in their products and wants to buy these products. The target audience can be reached only when the likes and dislikes of the audience are known. By this information can be collected and the target audience can be attained. Social networking platforms have different strategies to know and to get the information from you.
The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the