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SWOT Analysis: Nike, Inc.

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Products can be defined as any physical good, service, or idea that satisfies a want or need plus anything that would enhance the product in the eyes of consumers, such as the brand. FOOTNOTE: (Nickles, W.G., McHugh, J.M. and McHugh, S. M. (2015), “Understanding Business”, McGraw-Hill Education Custom Publishing, p. 314 In recent years NIKE, Inc. has continued to grow in all geographies, female and male products, especially in basketball, football and running. In the last quarter of 2015 revenue has risen by 5%, which accounts for $7.8 billion. (Stock Analysis, NYSE)

Nike has many diversified sport products such as: tennis, basketball, jogging, golf, aerobic, shoes, mountaineering boots and other sports related apparels and accessories. However, …show more content…

Another strategy of NIKE, Inc. that has become successful is their cooperation with Apple Inc. to produce a line of products with sensors that connect to several Apple Inc. devices enabling them to measure pace, steps, food placement, time, distance and calories burned. Furthermore, Nike has created NikeID, which enables customers to customize their footwear online or in shops already located in Berlin, Osaka, London, Paris and New York. Popularity of NikeID has tripled in recent years and there are more than three million new visitors on the NikeID website per month. Lastly, in 2014 NIKE, Inc. created its first product with Color Dry technology. This has developed the production process by saving energy and eliminating the need for added …show more content…

takes pride in their promotion and endorsements of the most well known athletes in the world. To name a few: Michael Jordan, Tiger Woods, LeBron James, Cristiano Ronaldo and Kobe Bryant. Additionally, they sponsor famous football teams for example: Barcelona, Manchester United and Arsenal. Their reasoning is based on the customer's’ perspective since the brand will be more idolized and remembered when displayed on shirts or shoes of their favorite player or team. Furthermore, the players, their performance and opinions on NIKE, Inc. add value to the brand and its products. Therefore, when deciding to buy NIKE, Inc. you buy a lifestyle, an image and this psychological feeling that you will posses this ability and power. This is an extremely effective marketing tool that has NIKE, Inc. has implemented with significant rewards.

Lastly, Nike is world famous for its “Swoosh” and slogan: “Just Do It.” It further adds value to the brand, shows its spirit and ambition. However, in 2014 NIKE, Inc. has applied changes to their slogan adding in “I Can” in addition to “Just Do It” to not only appeal to athletic people, however, to less athletic and people struggling to become active in sports as well, therefore, broadening their target market and

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