Nike Sweatshops Behind The Swoosh

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NIKE, Inc is the biggest American corporation that designs and manufactures of sportswear, accessories, equipment and services. This multinational business was founded by Phil Knight and Bill Bowerman in 1964, has more 40 offices outside the US, over 600 worldwide store outlets and has become the market leader in sport industry with the most recognized trademark "Just Do It". Through over 50 years, Nike, Inc have been developing and marketing a wide range of brands with US dollar billions revenue per year. However, behind this success, Nike has been strongly criticized as Sweatshops for exploitation of labor force resource in Southeast Asia factories, especially in Indonesia. In this paper, based on "Nike Sweatshops: Behind the Swoosh" video

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