In its 45 years of existence, Nike has developed from a small operation to a household name, present on all continents. However, in the 1990's Nike came under scrutiny for various unethical practices. • Explain how Nike came to that situation through its expansion strategy. According to the working paper, Nike was the largest shoes firm in the world. Nike has reached this position mainly due to its expansion strategy.
American Apparel Once used to be cool and fast growing company American Apparel started face downturn in 2010. After moving to Los Angles in 1997 American Apparel became partners with sewing Sam Limo who had 50 workers at that time. At the beginning of its existence the company changed the way of how fashion industry worked and how businesses were managed. In order to reach popularity of its brands company used provoking and controversial advertising campaigns, which was mainly promoted by company’s CEO Dov Charney. Company showed tremendous growth rate by growing more than 400% three year in a row and being among fastest growing 500 companies of the USA in 2005.
Nike is known as the world’s largest maker of an athletic shoe and apparel. As of 2015, Phil Knight has a net worth of US $23.8 billion. In the Oregon-based company they are operating over 1,100 stores in the area. Knight had the revenue of $34 billion as of May 2017. There were many different ranges of brands in this business such as Jordan, Cole Haan, and Converse.
Someone who has a grasp on American politics like no other is David Koch and his brother Charles. The bigger of the two players is David with a fortune of 25 billion dollars. He and his brother run Koch industries which sell familiar products like Brawny paper towels and Dixie Cups. Those are just a couple of the products that they sell of course, but where they make a killing is in oil and gas. The Koch brother bring in over 100 billion dollars in annual revenue, most of it coming from their oil and gas business.
Walmart was founded in the summer of 1962 by Kingfisher, Oklahoma native Sam Walton. Although Walton’s original vision for the store was relatively modest, the half century since its founding has seen Walmart morph into one of the biggest companies in the world. Today headed by one Doug McMillon, Walmart boasts more than 5000 stores in the United States of America alone and employs more than 1.5 million people. Walmart is undoubtedly an American institution, yet each Walmart store feels like its own little country. Walmart seems to have its own laws and customs and the people who shop their on a regular basis appear almost primitive in their behavior as they go about raiding the store’s shelves and wrestling with fellow customers for discount flat screen televisions and bulk packages of two-ply toilet paper.
The company designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second biggest in the world. The company sells a wide range of sports clothes for both men and women such as t-shirts, jackets, hoodies, pants and leggings. The first apparel was tracksuit created in 1967. On of the main focuses of Adidas is football kits, and the related kits and remains a major company in the global supply of team equipment for international association football teams and clubs and in 2016 the company recorded a revenue was listed about €19.29 billion.
CASE WRITE UP “Electrolux AB - Managing innovation” Prepared by: Emilio Ramirez Zuñiga 000126489, Nov 2015 INTRODUCTION Established in 1919 Electrolux was a result of a merger between two Stockholm-based companies. Now at days, it is the second largest kitchen and home appliances company worldwide with $16.3 billions in revenue, employing more than 60, 000 people and operating in 12 home appliances product categories. The company growth strategy was principally through mergers and acquisitions. Which has an impact in the organizational culture and diversity. Electrolux had a diversified geographic presence, operating 58 manufacturing facilities in 19 countries, selling 40 million SKUs annually across 150 countries and had over 25 global brands.
Procter and Gamble “Pain Breaker” (PB) Marketing Line Over China Report. Done by: Khaled Alaraddah ID:10317 & Barak Aljasmi ID:2536 Introduction about Procter and Gamble (P&G) Procter and Gamble was founded in 1837 in the United States, Ohio and it is now one of the largest consumer products companies in the world. Their main competitors are Unilever and Johnson & Johnson. It has operations in more than 80 countries, with more than 300 brands on the market in 160 countries. The best known P&G brands are Rejoice, Safeguard, Olay, Pampers, Tide and Gillette, which are currently No.1 brands in China's hair care.
This concept is to make businesses responsible to every thing that involved with them such as people or environmental. Imperial Tobacco is one of the biggest producers of tabasco products, which has established by James Buchanan Duke since 1901. Their products can be found in 160 countries worldwide. The company emproys about 36,000 people in 50 factories around the world. There are about 40 brands of cigarette that made from Imperial Tobacco such as Winston and Davidoff.
Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself." Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.