Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.
Both Nike and Adidas are well recognized sportswear companies have become dominant name in the marked throughout many places around the world. Teams, schools and sportswear industries can expect the best quality of products and services from the two brands. Nike is an international United States company manufacturer and it was founded by Bill Bowerman. Adidas is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing.
Nike kept working with fashion designers and kept working with the top shoe designing companies to keep people satisfied. (¨Nike: The Fashion of Sports¨). Their success is due to the importance that they give their customers. Nike’s endorsements and the amount of money they have made is evidence that they are doing better than competing brands due to their game changing strategies.People choose to spend millions of dollars on merchandise that are specialized for certain sports,but those people do not play the sport (¨Nike: The Fashion of Sports¨). What helped Nike reach the level that they had reached was the athletes that they chose to endorse and basically hitting the jackpot with those amazing athletes The reason behind that is because of the famous endorsements.”Nike regained the worldwide lead in 1989 after successful marketing campaigns featuring Michael Jordan and Bo Jackson boosted sales.
Social media has gained popularity as an advertising tool over the past five years, and most companies, nowadays, use them to promote their brand and products. Nike is an American multinational corporation that engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. With its headquarters located in Beaverton, Oregon, the company has at least 56,500 employees worldwide. It made a conscious decision to avoid traditional advertising and focused more on digital advertising which is why the company is very active on social media. Sports in general, are a fundamental social activity; therefore brands like Nike are a natural fit when it comes to social
Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities. The marketing and advertising executives control the innovative aspects of these ads and endorsements to celebrities, so they can help form an image for Nike
In 1978, the name Nike came from the Greek goddess of Victory. The logo is the Swoosh; its trademark tag is “Just do it”. Nike’s main markets are basketball, running, and the main focus is on the U.S. market. Nike leads in terms of athletic sponsorship, advertising, and marketing. Nike is very competitive in products and new things that come out in America.
One of the main reasons to why it has become a world recognised brand is because of the way it markets itself. Nike markets itself through the use of social media such as twitter, snapchat, Facebook and Instagram. Nike also use advertisement on TV, in papers/ magazines, sponsorship of successful athletes, sponsorship of successful sports teams, media/press releases and creation of new products to market itself. Nike is an American sportswear company and is the largest sportswear company in the world with revenues of $32.2 billion. When Nike was first founded it was named as Blue-Ribbon Sports in 1964 but in 1978 it was renamed Nike which is the Greek word for
The company’s operating regions include North America, Central and Eastern Europe, China, Japan and Western Europe (Harrison & Scorse, 2010). The company’s primary brands include Nike, Jordan, Converse and Hurley. Further, the firm sells other products such as bags, gloves, sports balls, socks, protective equipment. Nike Inc. aims at targeting their customers through their online platforms, subcontracted companies and directly reaches out to the customers. Primary Stakeholders According to Abrhiem (2012), the stakeholders of a company comprise of the persons who are directly benefiting from its operations.
However, it isn’t only one reason. It is Nike’s products give clients the feeling. Nike company used it’s action to prove it’s idea. “Nike Unlimited You” is a improvement about “Just do it”. The commercial’s logic, emotion, and authority are out of the ordinary.
The overall community of people tend to relate to Nike as well established and a trust worthy brand. (Bedbury 2002) states in a study that “the brand idea is no longer confined just to packaged consumer products”. Many well known brands across the world holds a trademark or a signature with their entity. In terms of Nike, the ‘swoosh’ is the trademark that they use. The ‘swoosh’ used by Nike is so well established that even if it were seen with the brand ‘Nike’ written underneath it, it would automatically be associated with the brand Nike.