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Nike Pest Analysis Paper

885 Words4 Pages

1.1 PEST Analysis Political: Nike is exposure to threats in the new political shifts and eliminated the advantage from the withdrawal of Trans-Pacific Partnership (TPP). Economic: The increase global cost does impose threat to the company, but with the automation of their production process tend to overcome the issues. While Nike could enjoy the opportunity from the recent income inequality by offering lower-priced products and the global economy shift the open up new market for the industry. Social: Fewer sport involvement among children may be concerning, but the company seem to address the issues well on encouraging more youth participation in active lifestyle. The increasing focus and demand of ethical labour practice from the public …show more content…

The speed often account for significant values to the customer, where major players in the market, namely Nike (Nike, 2017e), Adidas (and Reebok) (Adidas, 2017b), and Puma (Puma, 2016); has works toward a much agile supply chain that aimed to reduce their time-to-market, transforming themselves into the fast fashion trend in sportswear (Euromonitor International, 2017a). 1.4.3 Consumer Behaviour Consumer has adopted the active wear into their daily life, or known as the athleisure, has accounted for high sales growth over recent years in the market, mainly drive by the increase awareness of health and well-being (Morgan Stanley, 2015). Besides that, the athleisure trends also support consumer preferences toward lower-priced sportswear over the high-performance athletic wear, especially among the younger generation (MarketResearch.com, 2017). 1.4.4 Market

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