Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal. By showing the boy actually doing it, it makes the speech sound credible. Nike does this so that the audience will
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In the text, it is about why colleges and/or professors seem to give out A’s to students. It could also cause the value of grades inflate. Staples explains what seems to be the problem as well as showing what could be a solution. Staples wants reader to understand colleges are starting to be devalued. He goes on to emphasize why the colleges/professors feel forced to give in and give students A’s, why it will not change.
Every year in late January or early February, the Super Bowl is held for the best two teams in the NFL that season. It is also the most important time for companies to get their brands noticed through commercials. Commercials have helped make the Super Bowl one of the most watched events throughout the year. They appeal to viewers and fans by using ethos, pathos or logos. To most people who watch the Super Bowl, one commercial sticks out to them.
However, logos and pathos appeals are both used to support the ad’s message the most. Logos is used in a numerous of way. At first, it’s with the image of the nude man showing that he is vulnerable to his environment. Second, it’s the phrase which makes you think what is so dislikes about this image and how can it be corrected.
Lastly, someone can explore the perspective of logos, which is how Nike persuades the audience by reason. The whole purpose of this advertisement was to sell a basketball shoe. When Nike chose LeBron to appear in this advertisement Nike knew that LeBron was a very famous basketball player and a lot of people looked up to him. Nike is appealing to our logos or reason by have the number one basketball
The article, “Poetry in motion; Why I’ll be watching the Super Bowl” By Ava Noe, was the less effective argument because of it's unbalanced usage of ethos, pathos, and logos. Even though the argument had weak ethos and logos, pathos in the article well supported the author’s claims. Pathos is used especially when the author says, “Forget the dangers. Forget the use of banned drugs. Forget the commercialism.
In April of 2015 Nike created a new ad telling the story of a young Rory McIlroy watching Tiger Woods play professional golf for the first time, inspiring Rory to play golf himself. Rory always looked up to Tiger, striving to one day be as great of a golfer as Tiger was. In the ad, Nike shows Rory golfing at all ages, pushing himself in difficult situations, and ultimately making it to the PGA Tour to play against his hero Tiger Woods. Nike uses the three basic appeals to attract consumer’s logos (evidence), ethos (credibility), and pathos (emotions), with also using visual appeals to draw customers. Although Nike shows off its brand in its ad, it also shows us how it reflects American values in the twenty-first century.
First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade
There are limits to the claim, because not every person that drinks Gatorade is going to be as athletic or have the same skills as Dwayne Wade. The ad says that the company has a lot of celebrity endorsers, and that most athletes support and use their product. It uses the Celebrity Spokesperson persuasive technique. This technique is when a company uses a celebrity or famous person to endorse their product. It makes the consumers transfer their admiration or respect for the celebrity to the product.
Logos may not seem like one of main approaches but we notice it without even thinking about it. In this ad pathos and logos tie in together without the viewers even noticing it or considering it. Although it is very sad to see a little girl on the scale talking about how she wants to be just like her mom it is logical to the viewers that little girls should not be worried about stuff like that at such a young age. Viewers understand that little girls look up to their moms and their moms look up to the beauty standards society has set which is a never ending cycle. This plays a huge role in the ad because we all know that beauty and weight has huge factor in the world but it should not be something young girls should be worried about.
The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.
It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.
In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. It just aired right after he just won his first of six total NBA Championships. This ad was going to feature the first official athlete to be in a Gatorade ad. The ad’s focus was to young adults who are dreaming big, and want to become this great athlete along with being a great person. That is what Gatorade wanted to convey in this ad.
Nike does a great job of approaching humor in a different way. The commercial looks like a typical day with LeBron James, but the wise alter ego is talking smack to all his other alter egos. This is relatable because a lot of people have alter egos that help push them to reach their potential. Nike demonstrate humor to the audience by letting LeBron play different roles in a playful way.
In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and