Henceforth, NGOs and States must collaborate in exerting increased pressure to Nike. In turn, Nike exerts pressure on its manufacturing companies by threatening the end of contracts, resulting in the companies having no choice but to improve their working conditions, through lean manufacturing techniques, for instance. Hence, voluntary and mandatory approaches should coexist. Without the external forces, Nike and its suppliers may do the bear minimum to sustain long-term improvement in working
4.0 MARKETING STRATEGIES TO CREATE A CONDUCIVE SITUATION FOR CONSUMERS TO BUY Marketing strategies are generally concerned with 4 Ps; product, pricing, promotional and placement strategies. The focus of these strategies are the objectives to be achieved, meant to ultimately meet the business overall goal of revenue growth. The key to successful marketing is differentiation strategy. If consumers do not perceive Nike as being different from those in the competition, Nike will not win the marketing war. The battle for consumer minds is a battle of perceptions not the products, thus, it is important for Nike to constantly engage with a differentiation strategy and tactical activities to stay ahead as the leader in global sportswear and apparel market.
With established standards, Foxconn will continuously try to attain the standards by engaging in behaviour such as reducing excessive work hours. This can be a quick and easy fix to the issue at hand, however it may not be able to address the root cause of the problem. Foxconn might be merely be ethical for the sake of attaining global standards but without anyone “watching” it, its behaviour will go back to being unethical. This is one of the danger signs as
This is because, Nokia should not only focus on the appearance of being ethical, but also actually practicing these ethical standards. If customers came to know more about how the employee’s welfare has been neglected, they would lose their customers. Aside from that, Nokia might face a downturn as they would be more likely to lose their ethical funds. By taking drastic measures and changing the suppliers, Nokia might just be able to put a stop towards these unethical standards of some businesses. This is said because, more companies may also start to adopt Nokia’s idealistic ethical standards and boycott suppliers who are unethical.
(Premeaux 2004) In the context of business, rules are like visions, missions, and compliances for employees to follow throughout their work. Taking for example, manufacturing organization claims to produce products which are environmentally friendly. In order to meet with the demand, organization suggested to purchase a fast production machine with the downside of producing high amounts of emission. If the decision maker is guided by rule utilitarianism, he or she reject the idea since social health is at risk not following the claim of being environmentally friendly. In addition, this also reduces the chances of whistle-blowing abolishing the organisation reputation.
Greasex has been cutting costs, ultimately sabotaging the product and making it undesirable for customers. To begin with, Kolb and his team should take the time to apologize to customers for the lack of product quality. This will help foster good relationships and a positive image for Greasex. One of the causes of Greasex’s quality problems stem from the lack of proper equipment, infrastructure and training. Greasex should spend money on properly training all employees.
Technology gives companies the ability to innovate in a variety of ways especially when it comes to interacting with customers and designing products. Nike takes full advantage of this with up to date software and IT technicians to help design, market and distribute its products efficiently. The PEST analysis shows many factors that affect the success and failures of any company in a given market. Nike, just like many large companies have a variety of components influencing its survival in today’s
I believe in outsourcing and I also believe that is better to work together with other countries if both countries are better off thanks to the deal: both work more efficient, get better results in their field of expertise and so on. So I believe that Nike’s strategy of expansion is a good move in a first place. But, in my opinion, as soon as the company noticed bad behaviour, the reaction should have been immediate. Furthermore, they should have had a full control over their suppliers to make sure that all that is sold under their etiquette is made in a fair and ethical
As the CEO, if we were to receive a lot of public backlash, a response would need to be prepared and consist of the reasoning behind the decision, admitting wrong doing, and an apology to everyone affected. Explaining that we were acting in the best interest of our employees and the public, admitting that we made the wrong choice, and forming an apology will all be beneficial to reducing the potential backlash. The immediate action to not allow posts on social media regarding political matters from employees is the most effective and ethical course of action that can be taken to best benefit the company and its employees as a whole given the information that is provided. The main thing that the employees need to understand is that the television company relies on the public's perception for success. Although staying ethical is not always easy in decision making, the companies top priority is to demonstrate respect and trust to its employees and the public while simultaneously continuing the success of the
In order for businesses to improve and maintain a better positioning in the competitive era, it is necessary to evaluate the performance of the services rendered by them. In addition, the service provider companies spend a great deal of time and money in configuring the high quality services to