Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.
Nike is an incorporated company that operates primarily in the footwear industry. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. CEO and President Philip Knight runs Nike, Inc. Mr. Knight co-founded Blue Ribbon Sports in 1962, which officially became Nike in 1978. A strategic audit of Nike Inc. and its wholly owned subsidiaries was conducted by gathering the company 's financial data, press releases, industry information, company history and current projects. After the data was collected, it was analyzed and a SWOT analysis was conducted for Nike to reveal strengths, weaknesses, opportunities and threats Nike has as a company.
Thus while the corporate head office maintained the responsibility of developing design and consistent marketing, the business units and contractors located far and wide were easily kept abreast of development and strategy. Another positive impact was the fact that, while Nike had only 22,658 direct worker, well over 500,000 workers in 51 countries and 71 factories were all helping to promote the Nike brand. The result was that Nike was able to move up from just the production of shoes to the production of wears and sporting equipment. And sales were expanded beyond, United States, Europe, Latin America and Asia. What an
Both Nike and Adidas are well recognized sportswear companies have become dominant name in the marked throughout many places around the world. Teams, schools and sportswear industries can expect the best quality of products and services from the two brands. Nike is an international United States company manufacturer and it was founded by Bill Bowerman. Adidas is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing.
Nike kept working with fashion designers and kept working with the top shoe designing companies to keep people satisfied. (¨Nike: The Fashion of Sports¨). Their success is due to the importance that they give their customers. Nike’s endorsements and the amount of money they have made is evidence that they are doing better than competing brands due to their game changing strategies.People choose to spend millions of dollars on merchandise that are specialized for certain sports,but those people do not play the sport (¨Nike: The Fashion of Sports¨). What helped Nike reach the level that they had reached was the athletes that they chose to endorse and basically hitting the jackpot with those amazing athletes The reason behind that is because of the famous endorsements.”Nike regained the worldwide lead in 1989 after successful marketing campaigns featuring Michael Jordan and Bo Jackson boosted sales.
Social media has gained popularity as an advertising tool over the past five years, and most companies, nowadays, use them to promote their brand and products. Nike is an American multinational corporation that engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. With its headquarters located in Beaverton, Oregon, the company has at least 56,500 employees worldwide. It made a conscious decision to avoid traditional advertising and focused more on digital advertising which is why the company is very active on social media. Sports in general, are a fundamental social activity; therefore brands like Nike are a natural fit when it comes to social
• The protection and enhancement of brand cachet for Nike, Inc. in the new industry space is of paramount importance, not least to maintain its ability to maintain a perception of exceptional quality and the attendant ability to charge a premium price for its products across a range of industries and product categories. 2.1.3 CURRENT MARKETING PLAN This marketing plan corresponds to the launch of a new product category within the company. As such, there is not incumbent or current marketing plan. 2.1.4 COMPANY RESOURCES The resources of Nike, Inc. include human resources as well as financial resources in the form of both cash and capital, and facility resources. The current status of Nike, Inc. resources is comprises of what follows.
The company’s operating regions include North America, Central and Eastern Europe, China, Japan and Western Europe (Harrison & Scorse, 2010). The company’s primary brands include Nike, Jordan, Converse and Hurley. Further, the firm sells other products such as bags, gloves, sports balls, socks, protective equipment. Nike Inc. aims at targeting their customers through their online platforms, subcontracted companies and directly reaches out to the customers. Primary Stakeholders According to Abrhiem (2012), the stakeholders of a company comprise of the persons who are directly benefiting from its operations.
Nike knows: The best productions are only produced by the use of advanced technology. So, by the way, Nike put a lot of work force and textile resources for the enquiry and development of new products. Although a some of the products are being worn for